What are the responsibilities and job description for the Social Media Lead position at Weight Watchers International?
WeightWatchers is a global digital health company.
We are the #1 doctor-recommended - and most clinically studied - behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.
As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.
WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.
Who We Are
WW's Impact Team is the home of Brand Strategy and Marketing, Communications, Content and Creative, Social Media, and Social Impact-bringing together a cross-functional group of skill sets and capabilities to make WeightWatchers' story sing both inside and outside of our organization. Our mission is to advance our brand's storytelling and impact, all while driving real, tangible results that make our proud, proven product accessible and beloved by more audiences than ever.
What You Will Do
The Social Media Lead will be responsible for the development, planning, and execution of organic social media marketing and influencer partnerships. As a key strategic lead, you will ensure that all social support of marketing campaigns and initiatives deliver on WeightWatcher's overarching strategy and KPIs. Candidates should be on the cusp of social innovation-always ahead of what's next within social and digital-and growing a brand's social channels. You should also have a strong background in community engagement, and know how to get people talking and keep the conversation flowing. Our ideal candidate is creative, has exceptional organizational and time management skills, is able to juggle multiple ongoing priorities, and is quick to pivot if things change.
This role will work cross functionally to develop a social media strategy that will stretch the organization and push the boundaries within the category.
- Lead the development of ownable best-in-class social media strategy and team - own and drive social media strategy for WeightWatchers across all relevant social media platforms (Meta, TikTok, Youtube, Snapchat, Pinterest, Twitter, etc), building consumer reach, brand equity and community
- Develop robust social media process internally, ensuring we're nimble, data-driven and in constant test and learn mode to grow our presence across key channels
- Go beyond one-off content pieces to drive creative social media activations / campaigns to increase brand conversation, affinity, and cultural relevance
- Collaborate with Impact team to craft thoughtful, multi-channel collaborations that drive excitement, engagement, and results for the WeightWatchers brand, and ladder into overall strategy
- Develop a social analytics & listening program to continually monitor channel performance, trends and insights, with a weekly / monthly reporting process for socializing among key stakeholders, ultimately creating the playbook globally
- Oversee implementation of policies, tools, and best practices throughout the global organization
- Maintain an expert-level grasp of social media platforms, organic social best practices, and relevant industry trends. Serve as a thought leader in Social Media and share best practices, general guidance and the implications of platform updates with broader teams
Who you are :
You are always ahead of what's next within the social and digital worlds and have a deep-seated passion for social media. You have exceptional organizational and time management skills; you easily juggle multiple priorities simultaneously and are quick to pivot as things change in real time. You have the foresight and the ability to develop creative solutions to challenges that arise.
Base salary may vary depending on, but not limited to : skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
165,000-$185,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk.
It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
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Salary : $165,000 - $185,000
