What are the responsibilities and job description for the Brand Manager position at Weiman Products LLC?

Brand Manager, Goo Gone & BioKleen

Hybrid- Gurnee, Illinois

Who We Are :

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright's, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role :

The Brand Manager- Goo Gone & BioKleen will lead the business for both brands and will be responsible for defining the brands' 5-year growth strategy and for delivering the brands' annual financial results.

Goo Gone, is the #1 brand in Adhesive Remover category and is PurposeBuilt Brand's most recognized consumer brand. BioKleen is a brand that has been a pioneer in the sustainable cleaning industry for over 30 years and is distributed primarily through natural food stores.

The person in this role will act as the general manager of the business and have ownership of the P&L. The candidate for this role will need to be effective in setting priorities with cross-functional stakeholders and conducting analysis to inform business decisions that drive profitable growth. Additionally, the candidate will need to be highly consumer oriented in setting targets for innovations projects, identifying sources of value to drive cost savings, and developing effective communication and media plans.

This role requires strategic thinking, strong organizational skills, and the ability to transform data and insights into tangible ideas, strategies, and business plans. Past demonstrated experience of deep consumer, customer, brand, product, and market understanding will be essential background for success.

What You Will Do : .

Business Management

P&L ownership to drive improved profitability and achievement of financial annual targets
Projects leadership and cross-functional team management
Ongoing analysis of point of sale and shipment data to identify trends and drive actions to address opportunities and risks
Develop strong, collaborative relationships with cross-functional teams (Innovation Team, Operations, R&D, Finance & Sales) to ensure alignment

Marketing & Communications

Development and execution of advertising, promotional and media plans in partnership with internal and external resources

Constant improvement of consumer and customer facing content and claims including visualization of compelling product benefits

Ownership of packaging architecture and modifications to drive growth strategies

Initiate and manage market research projects to deliver powerful consumer and shopper insights to facilitate continued brand growth

Innovation & NPD

Identification of innovation territories that are aligned with the brand growth strategy

Leverage macro trends, consumer data and category insight to identify and evaluate new categories and product extensions that deliver on brand fit and size of prize needed to achieve growth objectives

Setting of innovation targets including must have claims, margin expectations and timelines for launch

Partnership with innovation product managers to deliver ready to present innovations within expected timeframes

Sales & Finance Partnership

Alignment of brand channel strategy with sales strategy

Development of persuasive sales presentations materials in support of line review preparation and brand led initiatives

Setting and alignment of pricing strategy and list prices

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What You Will Bring :

Ability to identify new product opportunities through brand, consumer and category data, insights, and analysis

Ability to manage multiple work streams and projects in a fast-paced and dynamic environment

Ability to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner

Ability to influence, engage and drive results across a wide range of cross-functional stakeholders

Ability to understand and analyze brand and product P&Ls to make financial decisions

Ability to clearly articulate communications objectives needed to brief creative resources to develop packaging, content, advertising and media strategies

Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives

Strong organization and project management skills

4 years of experience in brand or product management in a CPG environment

Bachelor's Degree, MBA or equivalent experience

Experience developing strategies to achieve growth objectives

Experience managing P&L to achieve desired financial results

Experience analyzing and developing action plans from shipment and POS trends

Experience developing consumer and customer facing communications and sales materials

Experience developing new products with cross-functional partners

Compensation Range : 92,600 - $161,700

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.

Benefits :

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.

What We Offer :

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership

PurposeBuilt Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Salary : $92,600 - $161,700

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