Regional Sales Manager, Convenience Channel

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

Welch's are looking for a hard-working dynamic Regional Sales Manager - Convenience Channel, Foodservice Division to join our team reporting to the Team Leader of DSD/Convenience Channels. This position leads the sales execution of selling the Welch's Portfolio into both National and Regional Wholesalers and Operators including C-store chains, Independents, and small grocers in the Western half of the US.

You will lead Welch's broker partners and play a pivotable role in developing strategic sales plans to drive profitable growth, gain new distribution, open new C-store accounts, and foster both customer and broker relationships.

Where You'll Work

This is a remote position requiring up to 50% travel to customers within the West Territory. Candidates must reside in one of the states within this territory to be considered.

This region covers the states of Minnesota, Iowa, Missouri, Arkansas, Louisiana, North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, Montana, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada, Idaho, Washington, Oregon, and California

What You'll Do:

• Assist in development and execution of the strategic business plans for the Convenience channel to maximize sales growth and drive profitable growth within brand strategies and trade spend guidelines.
• Lead and collaborate with broker partners to execute Welch's market initiatives, determine customer needs, quantify business opportunities, and propose executional strategies that translate into actionable plans to deliver long term growth.
• Develop and maintain strong relationships with customers and brokers while ensuring constant communication both internally and externally.
• Develop sales presentations for key customers & wholesalers, often in coordination with Broker Sales leads.
• Effectively utilize broker scorecards to achieve volume targets on existing and new business. Regularly update and communicate progress and challenges to Team Leader.
• Represent Welch's at strategic regional trade shows and customer events to grow brand equity and develop customer / broker relationships.

Who You Are:

• Excellent knowledge and understanding of the Convenience Channel
• Successful in managing and developing customer/broker relationships and proven track record of exceeding sales targets and closing significant new business deals
• Partner with internal cross functional teams such as sales planning, marketing, accounting, and customer operations
• Must be a Self-motivated, proactive, and goal-oriented sales manager that has the competitive spirit to exceed KPI's every day
• Strong presentation skills with a solution selling mindset and the ability to solve problems with a results-oriented objective
• Demonstrates strong communication, time management, and organizational skills, making smart decisions that positively impact the business now and in the future
• Operates with a growth mindset, embracing challenges, overcoming obstacles, and consistently seeking opportunities for improvement and development

What You'll Need:

• BA/BS degree in Business, Marketing, or related field preferred
• 3-5 years progressive Foodservice / Convenience channel sales experience, including account management and broker management
• Experience managing, motivating and working closely with Broker network
• Prior success in managing and signing new customers to drive local wholesaler business
• Possess an entrepreneurial attitude and a drive to exceed expectations.
• Proficient in Microsoft Office tools and applications. (i.e. Word, Excel, PowerPoint, Outlook)
• Ability to travel 3-4 days per week working with customers and broker partners (to include day trips and overnights as needed). Occasional travel outside the assigned region will be included to support business activities such as trade shows, national sales meetings, training, etc.

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
• Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
  • Health, Dental & Vision Insurance
  • Health Savings Accounts
  • Life and accident insurance
  • Employee Assistance Programs
  • Tuition reimbursement program
  • Additional benefits available through Perks at Work
• Paid parental (and adoption) leave - Available after 12 months of employment

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.