What are the responsibilities and job description for the Director of Community Marketing position at Welcome! (All Jobs)?
Director of Community Marketing
What will you be doing and how will you make a difference at American Senior Communities?
- Provides appropriate and pertinent information regarding American Senior Communities services to potential customers
- Identifies and develops growth of new business relationships, referral sources and global professional referrals.
- Identifies professional market contacts and communicates to the appropriate marketing directors.
- Supports multiple community marketing efforts.
- Develops and implements a marketing plan to support multiple ASC communities.
- Serves as a member on community organizations and boards.
- Maintains market specific knowledge and updates including competitors and other senior healthcare organizations.
- Communicates knowledge of community and industry trends to appropriate ASC communities.
- Monitors and achieves appropriate admission/marketing budgets and tracks results.
- Monitors trends for inquiry, admissions, census, closing and denials.
- Consistently prepares and submits reporting tools accurately and timely.
- Actively participates in daily team meetings to alert appropriate staff members of projected sales calls and upcoming events.
- Understands the company's service lines specific to individual properties.
- Maintains a working knowledge of property and industry trends, legislative and regulatory issues.
- Complies with the company’s privacy practices and procedures related to resident and employee records and all state and federal privacy practices and procedures related to resident and employee records and all state and federal privacy laws including HIPAA.
- Complies with and adheres to the appropriate use of Personal Protective Equipment (PPE) required by the Bloodborne Pathogens Standards. Protective Personal Equipment (PPE), including personal protective equipment for eyes, face, extremities, protective clothing, and protective shield and barriers, will be provided, used, and maintained.
- Demonstrates teamwork and prompt and regular attendance to work to ensure that quality care and services are provided to the patients we serve.
- Demonstrates C.A.R.E. values to our residents, family members, customers and staff.
Requirements:
- Bachelor's degree or equivalent in a healthcare related field preferred.
- Minimum of three-years of experience in a role evaluating admissions to post-acute care settings.
- Minimum of two-years of sales experience in a healthcare setting.
Our commitment to our team members:
- Top competitive market wages
- Paid Time Off (PTO), holiday pay and *opportunities to earn additional PTO
- Access a portion of your earned wages before payday with PayActiv*
- Paid training, skills certification & career development support
- Medical, vision & dental insurance with Telehealth option
- Medical and dependent flexible spending accounts
- 401(k) retirement plan options
- Lucrative employee referral bonus program
- Tuition reimbursement and certification reimbursement*
- Continued education opportunities through Purdue Global & O2NE scholarship program
- Employee assistance program & wellness support
- Retail, food & entertainment discounts and so much more!
*Terms and conditions apply
About American Senior Communities
Compassion, Accountability, Relationships and Excellence are the core values for American Senior Communities. These words not only form an acronym for C.A.R.E., they are our guiding principles and create the framework for all our relationships with customers, team members and community at large.
American Senior Communities has proudly delivered patient centered care since the year 2000, with a long history of excellent outcomes. Each of our 80 American Senior Community is part of the neighborhood in which it exists. Our leaders and staff live in surrounding areas and know the community well. We value the same things in life that you do. The foundation of our senior living communities is based on the knowledge that we’ll be part of your neighborhood for many, many years. We take great pride in our hospitality and it is ingrained in everything we do. As partners in senior care, we are not just doing a job, but following a calling.
We are Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran and other protected categories.
