Brand Marketing Specialist

Overview

Are you ready to take your brand marketing expertise to the next level? As a Brand Marketing Specialist at WellBiz Brands, you’ll be at the heart of executing marketing strategies that drive impact across multiple dynamic brands. In this role, you’ll partner with internal teams and agency collaborators to craft data-driven, full-funnel campaigns that resonate with franchisees and guests. You’ll thrive in an environment that values collaboration, creativity, and precision, overseeing projects from concept to execution and ensuring every detail aligns with our brand vision. If you’re a curious and ambitious marketer who combines big-picture thinking with exceptional organizational skills, this is your chance to make a meaningful impact and grow your career with an innovative team.

 

WellBiz Brands Benefits:

 

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spending at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

 

Compensation Range: $50,000.00 - $55,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

 

Position Responsibilities:

Multi-Brand Marketing Strategy & Business Acumen

• Support Brand Directors in developing strategic and tactical marketing plans, leveraging research and cross-functional insights.
• Assist in crafting go-to-market strategies, defining target personas, and building compelling value propositions.
• Translate business objectives into impactful marketing strategies and solutions.
• Author strategic briefs with actionable customer insights for creative and performance teams.
• Ensure seamless execution of marketing strategies across all touchpoints, staying ahead of trends and industry shifts.

Project Management

• Lead projects with strong organization and clear communication to keep teams aligned and on track.
• Ensure marketing assets are delivered on time to support franchisee success.
• Drive flawless execution with a proactive approach to problem-solving.

Leadership and Communications

• Communicate clearly and efficiently, adapting to evolving priorities with confidence.
• Connect dots, solve problems, and influence teams to champion the brand across all levels.
• Build trusted relationships with franchise stakeholders to drive results and foster alignment.
• Act as a key liaison between marketing and corporate teams, ensuring understanding and excitement around initiatives.

 

Essential Skills, Experience, and Qualifications:

Requirements

• Bachelor’s degree or equivalent experience.
• 1-3 years in marketing and/or project management.
• Project management certification is a plus but not required.
• Experience with Asana as a project management tool.
• Fluency across collaboration platforms such as Google/Google Drive, Slack, and Zoom.
• Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs.
• The ability to learn quickly and adapt to changing conditions with a positive attitude.

Attributes

• Highly organized: You excel at managing complex details without losing focus.
• Collaborative: You thrive in cross-functional environments and communicate effectively across disciplines.
• Strategic and creative: You balance data-driven decision-making with bold, innovative thinking.
• Adaptable: You’re flexible and quick to pivot as needed.
• Versatile: Equally comfortable with big-picture strategy and hands-on execution.

Legal Disclaimer

WellBiz Brands, Inc. is the manager of five beauty, health and wellness franchise brands: Elements Massage®, Amazing Lash Studio®, Drybar®, Fitness Together® and Radiant Waxing®. Headquartered in Denver, Colorado, WellBiz Brands, has more than 800 combined U.S. locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com. At WellBiz Brands we value, promote, and celebrate diversity, equality and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results and broad understanding of diversity in all ways.

Salary : $50,000 - $55,000