Manager, Digital Marketing

Overview

The Manager of Digital Marketing will be a critical strategic leader within the Owned Media team at WellBiz Brands. This role will be focused on the management and execution of owned digital marketing campaigns that will help drive WellBiz’s performance across all of its beauty brands at both the local and national levels.

This role will help develop the overall strategy, collaborate on and implement audience targeting and user journeys for owned channels, brief creative, and execute campaigns to meet the demands of five industry-leading and rapidly growing brands. The ideal candidate will have a background in defining and managing digital marketing campaigns and tactics and have demonstrated experience navigating through ambiguity in a fast-paced environment.

As the Manager of Digital Marketing, you will work collaboratively with internal business stakeholders and agency partners to launch, optimize, and measure the performance of digital multi-channel campaigns. This is a highly dynamic role focused on digital leadership across WellBiz beauty brands and will require experience in multi-channel management, data-driven decision-making, and a breadth of understanding across the digital marketing landscape.

This is an exciting opportunity to join a kind, whip-smart team and a best-in-class beauty and wellness company with tons of potential for growth.

 

WellBiz Brands Benefits:

 

Flexible time off and holiday scheduleMedical, dental, vision, and life insuranceHealth Savings AccountFlexible Spending Account401K matchMonthly allowance for spending at WellBiz Brands, Inc. owned brandsCell Phone reimbursementFree Employee Assistance Plan

Compensation Range: $80,000.00 - $90,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

 

Position Responsibilities:

● Collaborate with the Senior Director of Owned Media to develop and execute coordinated, audience-driven, digital multi-channel marketing plans.● Manage the strategy, planning, and execution of digital marketing initiatives across websites, email, SMS, and potentially social media for the WellBiz beauty brands.● Partner with the brand and creative services teams to inform them of campaign performance and strategize on creative development with a customer-centric, performance-driven direction.● Ensure campaigns are planned, executed, and optimized on time and in real-time to support business objectives.● Help define key target audiences for each beauty brand utilizing internal data and external tools, partnering with internal teams to build and optimize owned data sets to drive business results.● In partnership with agencies, analyze and develop a regular reporting cadence that empowers you to not only have a full understanding of the businesses you are supporting from a digital perspective but also allows you to make strategic recommendations for channel expansion, optimizations, and testing opportunities.● Mentor a Digital Marketing specialist.● Lead critical performance strategy discussions and manage customer service tickets from Franchise owners on an as-needed basis.

 

Other duties and projects as assigned by supervisor and department heads.

 

Essential Skills, Experience, and Qualifications:

● 3-5 years of experience in digital marketing with a passion for understanding the relationship between the tactics and strategies that feed into the different parts of the conversion funnel.● Substantial experience in digital campaign management and execution with excellent analytical skills to thrive in a data-driven decision-making process. ● Strong sense of ownership moving from strategy to hands-on mindset. Not afraid to roll your sleeves up but are continuously focused on the larger brand/company vision.● Experience working for a digital marketing agency or managing agency partners.● Comfortable working in a fast-paced environment and in the face of ambiguity.● Desire to lead and grow digital marketers who will require support from both a technical and professional growth perspective.● Prior experience working with franchisees is preferred.

 

 

Legal Disclaimer

WellBiz Brands, Inc. is the manager of five beauty, health and wellness franchise brands: Elements Massage®, Amazing Lash Studio®, Drybar®, Fitness Together® and Radiant Waxing®. Headquartered in Denver, Colorado, WellBiz Brands, has more than 800 combined U.S. locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com. At WellBiz Brands we value, promote, and celebrate diversity, equality and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results and broad understanding of diversity in all ways.

Salary : $80,000 - $90,000