What are the responsibilities and job description for the Business Development Marketing Strategist position at Wellesley Information Services?
Role Overview
The B2B Persona Marketing Manager role involves developing and executing marketing strategies tailored to defined buyer personas within a B2B market. The goal is to create targeted messaging and campaigns that resonate with key decision-makers, influencers, and gatekeepers across different organizations.
Key responsibilities include extensive market research, persona development, content creation, and close collaboration with sales teams to drive lead generation and sales conversion.
The B2B Persona Marketing Manager role involves developing and executing marketing strategies tailored to defined buyer personas within a B2B market. The goal is to create targeted messaging and campaigns that resonate with key decision-makers, influencers, and gatekeepers across different organizations.
Key responsibilities include extensive market research, persona development, content creation, and close collaboration with sales teams to drive lead generation and sales conversion.
