What are the responsibilities and job description for the Marketing Director for Enterprise Technology Communities position at Wellesley Information Services?
About the Job
We are seeking a highly skilled and experienced Marketing Manager to join our team as a B2B Persona Marketing Manager. In this role, you will be responsible for developing and implementing marketing strategies that cater to the specific needs of our target audience.
Your primary focus will be on creating targeted campaigns that effectively communicate our value proposition to each persona, differentiating our offerings from competitors. You will also design and execute marketing campaigns across multiple channels to engage and nurture leads throughout the sales funnel.
Additionally, you will collaborate closely with the sales team to provide them with persona-based sales materials, including pitch decks, product demos, and customer testimonials to facilitate effective conversations.