What are the responsibilities and job description for the Associate Marketing Campaign Manager position at WellRithms, Inc.?
Who We Are
WellRithms is a rapidly growing company boldly transforming the landscape of healthcare reimbursement. Our mission is to create transparency in the healthcare industry by educating and empowering payers, patients, and providers about proper medical billing payments through data, legal, and medical expertise. Our vision is to lead the healthcare industry to stop fraud and abuse in medical billing and give payers a reasonable-cost alternative. Our headquarters is in Portland, Oregon, but we now have employees from sixteen states and counting! Join a dynamic group of trailblazers paving the way for payment fairness in the healthcare industry.
Our Ideal Candidate
We are seeking an Associate Marketing Campaign Manager to help plan, execute, and optimize lead-generation campaigns across key platforms such as LinkedIn, Instagram, Google Ads, and YouTube. The ideal candidate will have hands-on experience with these platforms, a strong understanding of retargeting strategies, and a proven ability to deliver measurable results. This role is a great opportunity for a marketing professional with 2–5 years of experience looking to contribute to meaningful campaigns, grow their skills, and drive real business impact.
Responsibilities
WellRithms is a rapidly growing company boldly transforming the landscape of healthcare reimbursement. Our mission is to create transparency in the healthcare industry by educating and empowering payers, patients, and providers about proper medical billing payments through data, legal, and medical expertise. Our vision is to lead the healthcare industry to stop fraud and abuse in medical billing and give payers a reasonable-cost alternative. Our headquarters is in Portland, Oregon, but we now have employees from sixteen states and counting! Join a dynamic group of trailblazers paving the way for payment fairness in the healthcare industry.
Our Ideal Candidate
We are seeking an Associate Marketing Campaign Manager to help plan, execute, and optimize lead-generation campaigns across key platforms such as LinkedIn, Instagram, Google Ads, and YouTube. The ideal candidate will have hands-on experience with these platforms, a strong understanding of retargeting strategies, and a proven ability to deliver measurable results. This role is a great opportunity for a marketing professional with 2–5 years of experience looking to contribute to meaningful campaigns, grow their skills, and drive real business impact.
Responsibilities
- Plan, execute, and optimize lead generation campaigns on LinkedIn, Instagram, Google Ads, and YouTube, focusing on delivering qualified leads.
- Develop and manage retargeting strategies to maximize audience engagement and conversions.
- Collaborate with the creative team to produce platform-specific ad copy, visuals, and video content tailored for audience segments.
- Analyze campaign performance metrics (CPL, CPA, CTR, ROI, conversion rates, etc.) and provide actionable insights for continuous improvement.
- Manage campaign budgets to ensure efficient spending and measurable ROI.
- Conduct audience research to identify, segment, and target the right audiences, including lookalike audiences.
- Stay up-to-date with platform trends, updates, and best practices to ensure campaigns remain competitive.
- Prepare performance reports and dashboards with clear metrics, insights, and recommendations.
- 2–5 years of experience running digital marketing campaigns on: LinkedIn Campaign Manager, Meta Ads Manager (Instagram/Facebook), Google Ads, and YouTube Ads.
- Demonstrated experience implementing and optimizing retargeting strategies to improve conversions.
- Strong understanding of key performance metrics (CPL, CPA, CTR, ROI) and experience with tools like Google Analytics and platform dashboards.
- Ability to collaborate with creative teams to produce effective, platform-specific content.
- Solid project management and organizational skills with experience managing multiple campaigns.
- Familiarity with A/B testing, audience segmentation, and lookalike audience strategies.
- Experience with marketing automation tools (e.g., HubSpot, Pardot, or Monday.com).
- Familiarity with SEO principles to support ad strategies.
- Basic creative design experience (Adobe Creative Suite, Figma).
