Brand Manager - Halo Top

Job Description

Wells Enterprises is looking for a strategic & action-oriented Brand Manager to steward the brand into its next era of growth. Reporting to the Brand Director, you will be responsible for the day-to-day management of the holistic Halo Top business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Primary Responsibilities:

• Brand Strategy & Positioning: Develop, collaborate, and implement brand strategies that grow Halo Top’s presence in frozen desserts.
• New Product Development: Partner with product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
• Holistic General Management: Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
• Consumer Insights & Trends: Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
• Marketing Campaigns & Activation: Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
• Sales, Retail, and E-Com Support: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
• Performance Tracking & Optimization: Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.
• Team Leadership: Lead & coach a team of (1) Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.
  
  
  

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5-7 years of relevant experience in brand management, marketing, or related CPG roles. Preferably in the food & beverage industry.
• Strong understanding of brand building & delivering on consumer needs.
• Proven ability to execute successful marketing campaigns and product launches.
• Demonstrated analytical skills and experience in turning complex data sets into actionable insights.
• Strong leadership & communication skills, as well as the ability to influence and inspire.
• Interest or understanding of the health-conscious food industry, with a passion for developing food that consumers can feel good about.
  
  
  

Halo Top is an innovative, high growth brand that strives to change the way consumers relate to ice cream with every decision we make. Our team operates in a fast-paced work environment that requires a bias for action, an entrepreneurial mindset, and a willingness to ‘be real’ while working together to achieve our common goals. If this sounds like an environment you’ll thrive in, we look forward to hearing from you!

The base pay range for this position is $115,766 to $162,073 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

About Us

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.