Senior Associate Brand Manager - Blue Bunny

Job Description

Wells Enterprises has a Senior Associate Brand Manager opening on our growing Blue Bunny team. The Senior Associate Brand Manager will report into the Strategic Growth Brand Manager on Blue Bunny and play a key role in developing and shaping the future of the Blue Bunny business.

Responsibilities Include

• Leads executional management of strategic growth business plans on existing or future business, partnering closely with cross-functional counterparts
• Owns comprehensive brand analysis - industry, category, competition, and brand - to inform growth plans
• Brings forward insight & fact-based recommendations based on syndicated data as well as custom research design, implementation, and analysis
• Supports development of brand strategy growth plans within 1 to 3-year horizon - inclusive of innovation, renovation, packaging, pricing
• Responsible to create and develop brand materials used with internal and external stakeholders
  
  
  

Qualifications

• Bachelor’s degree required, preferably in Marketing or Sales. MBA preferred
• 2-3 years marketing experience with a CPG company.
• Effectively lead a cross-functional team and drive results, build relationships, and communicate effectively at all levels in the organization.
• Strong attention to detail and excellent organizational skills.
• Proactive, entrepreneurial-minded, ability to work in a fast-paced, nimble environment.
• Problem solving skills, possesses functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation.
• Access and interpret syndicated data to inform fact-based decisions.
• Knowledge and familiarity around launching innovation, new product lines, and/or entering new channels.
  
  
  

The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

About Us

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.