Lead Marketing Consultant, Small and Business Banking Offer Management

About this role:

Wells Fargo is seeking a Lead Marketing Consultant that leads marketing offer management for Small & Business Banking across Deposit and Lending marketing campaigns.

The role will lead across a functional team responsible for planning, developing and testing small business growth and deepening offer plans, strategies and set-up that align to marketing roadmap and goals. The offer management role includes engagement with multiple products, system of records, campaigns and channels. Collaboration, understanding and influence across a matrixed team of partners in Technology, Marketing Channel Operations, Offer Fulfillment Platforms, Legal, Compliance and Campaign Management, while also being able to effectively communicate and solution with other marketing leaders across the business is critical.

This role is key in helping Small and Business Banking deliver on marketing goals and customer-obsessed experiences via effective development and implementation of marketing offer strategies across all key customer segments as well as identifying opportunities to enhance, innovate and optimize Small Business product penetration, scale and profitability. Learn more about the career areas and lines of business at wellsfargojobs.com .

In this role, you will:

• Develop, implement and manage marketing campaign offers across multiple small business products and platforms/systems in coordination with acquisition and deepening marketing strategies to acquire and deepen Wells Fargo customers and prospects.
• Craft well-structured, customer centric campaign offer requirements and disclosures always putting the customer first.
• Embrace test, learn and quality checks while acting in a detail-oriented manner across offer set-up and management.
• Collaborate with execution, channel, technology/systems, segment, offer fulfillment, and operations teams to achieve offer management and campaign goals while increasing scale and efficiency.
• Ideate and drive breakthrough marketing offers that will improve customer experience, response rates and lower the campaign cost per account.
• Act as a thought leader - present and discuss ideas with the intent to persuade, educate, and enhance understanding across all levels of the organization regarding campaign technology offer needs, customer engagement enhancements, new capabilities/efficiency and ultimately delivering on marketing business goals.

Required Qualifications:

• 5 years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Proven success in marketing offers set-up and management experience through digital, branch and owned channels
• Experience in business banking products, retail banking, and small business customer segment
• Campaign management and offer experience, ideally within Aprimo, Naehas or similar campaign management and offer fulfillment tools.
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Strong analytical understanding and marketing acumen with a track record of developing business cases that deliver growth
• Highly collaborative and can effectively lead a cross-functional team including both internal and external partners
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important
• Must thrive in a fast-paced and matrixed environment
• 1 year of financial services experience strongly preferred

Job Expectations:

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule

This position is not eligible for Visa sponsorship.

Posting Location(s):

• 401 S Tryon St. - Charlotte, North Carolina 28202
• 333 Market St. - San Francisco, California 94105
• 150 E 42nd St. - New York, New York 10017

Required locations listed.

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $206,100.00
Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
5 Apr 2025

• Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.