Marketing Strategy Lead Consultant

About this role:

Wells Fargo is seeking a Lead Strategy Consultant in the Growth Marketing organization to lead deepening and cross-line-of-business marketing strategies to acquire new checking customers. The Growth Marketing organization is responsible for driving new customer and balance growth profitably via effective, integrated marketing acquisition strategies. This marketing strategy role will lead a cross-functional team across marketing execution, analytics, finance, product, etc. to identify and implement new digital and direct marketing strategies to profitability deepen Wells Fargo customers into our checking products. This role is critical in helping CSBB deliver new customer growth via acquisition strategies.

The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This person must have a deep understanding of digital and branch channels, P&L management, and test & learn strategy. 

This is a high-visibility role, which offers lots of opportunity for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns. 

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Develop, implement, and launch new digital and direct acquisition marketing strategies to acquire Wells Fargo customers without a checking account (e.g., Email, Ads, Mail, etc.)

• Become a customer advocate – reach greater understanding Wells Fargo customer needs and segment pain-points

• Craft well-structured strategic digital marketing plans using qualitative and quantitative data to produce measurable results to own strategy performance

• Collaborate with execution, channel, optimization, segment, analytics, and finance teams to increase scale and profitability across acquisition strategies

• Review analytical results to make data-driven decisions to improve digital marketing performance while delivering customer-obsessed experiences

• Embrace test and learn while being through in the management of details

• Act as a thought leader – present and discuss ideas with the intent to persuade, educate, and enhance understanding across all levels of the organization

Required Qualifications:  

• 5 years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Marketing strategy experience with a focus customer acquisition through digital, branch, and owned channels

• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels

• Strong analytical understanding and digital marketing acumen with a track record of developing business cases that deliver growth 

• Highly collaborative and can effectively lead a cross-functional team including both internal and external partners 

• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

• 1 year of financial services experience strongly preferred

Job Expectations:

• Ability to travel up to 10% of the time.

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Location(s):                                               

• 401 S Tryon St. – Charlotte, North Carolina 28202

• 333 Market St. – San Francisco, California 94105

• 150 E 42nd St. – New York, New York 10017

Required locations listed.  

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.