What are the responsibilities and job description for the Growth & Product Marketing Manager position at Welocalize?
If you have a Candidate Login already, but have forgotten your password please use the steps to reset your password. If you have forgotten your email login, please contact servicedesk@welocalize.com subject Workday Candidate LoginWhen creating your Workday account and entering personal information like name, address, please do not use ALL CAPS.Thank you!NOTICE : For EMEA Jobs, please review the Privacy Policy hereJob Responsibilities : The Growth and Product Marketing Manager is responsible for developing and executing growth-focused marketing strategies, driving brand visibility, and optimizing customer acquisition and retention efforts. This role requires a data-driven and strategic marketer with expertise in branding, multi-channel campaigns, and market positioning. The role also involves market research, partnership development, and lead generation to enhance the company's presence in AI services.Key ResponsibilitiesBranding & Market PositioningEstablish and maintain a strong and consistent brand identity to increase credibility and awareness of AI service offerings.Develop positioning strategies and messaging frameworks that clearly articulate the company's value proposition in the AI market.Plan and coordinate participation in industry events and sponsorships to enhance brand visibility and thought leadership.Collaborate with key stakeholders (executives, sales, research teams) to align messaging with company goals.Growth & Demand GenerationDevelop and implement customer acquisition strategies using a mix of paid and organic channels.Optimize the customer journey and sales funnel to improve conversion rates and drive engagement.Analyze customer behavior and campaign performance metrics to refine marketing initiatives.Campaigns & Content StrategyLead the development and execution of multi-channel marketing campaigns, including email marketing, content marketing, paid media, and social media.Manage and maintain a content calendar to ensure the production of high-quality, engaging content that resonates with target audiences.Oversee performance marketing efforts, including A / B testing, audience segmentation, and conversion optimization.Partnership Development & Market ResearchIdentify and develop strategic partnerships that contribute to business growth and brand awareness.Conduct market research and competitive analysis to identify trends, insights, and opportunities in the AI and technology sectors.Collaborate with cross-functional teams (sales, product, research) to align marketing efforts with business objectives.Analytics & OptimizationLeverage marketing analytics tools to track campaign effectiveness and ROI.Provide data-driven insights and recommendations to refine marketing strategies and improve performance.Develop reporting frameworks to track KPIs and key growth metrics.Additional Job Details : Qualifications & SkillsBachelor's degree in Marketing, Business, or a related field. Advanced certifications are a plus.Proven experience in growth marketing, brand positioning, and multi-channel campaign execution.Strong analytical skills and experience with marketing data analysis, CRM platforms, and automation tools.Excellent communication and collaboration skills to work across teams and external partners.Ability to manage multiple projects and adapt to a fast-paced, dynamic environment.Experience in AI, technology, or B2B marketing is highly desirable.
