Wine Sales Ambassador

Job Details

Description

Roles and Responsibilities

• Responsible for positive customer interactions and exceptional hospitality that result in maximizing sales, meeting Club Wente membership goals, maintaining high customer service standards and retention.
• Create compelling guest experiences that propels guest engagement, wine club activation and generates wine sales / revenue.
• Present the benefits of becoming a wine club member to guests, contributing to the growth of the wine club and obtaining individual and team sales goals.
• Host experiences that educate guests on WFE’s history, brands, vineyards, winemaking and wines, ultimately leading to an engaging experience that creates brand loyalty and wine sales.
• Creates opportunities to sell events, services and experiences offered on the property
• The WSA will be expected to achieve daily / weekly / monthly individual and team sales goals.
• The WSA will be empowered to learn and understand the WFE guest and to recommend improvements to optimize the guest experiences and profits and to create value and to creatively engage and satisfy loyalists, as well as new patrons who are exploring the brand, the winery and the Livermore Valley for the first time.
• The WSA will be supporting all brands within the Wente Portfolio and required to deliver wine and guest experience at all properties contingent upon the business needs and demands. Thus, mastery of the complete wine portfolio and flexibility on physical location is required in the role.
• Conduct knowledge based tasting experiences for guests
• The WSA will as deliver an unforgettable wine and culinary adventure that brings the best of the Wente Family Estates wine and local, seasonal and high-quality nibbles to the guest.
• Work and communicate positively and respectfully with all members of the tasting room team
• Ability to function independently and make empowered decisions that positively affect the guest’s experience
• Participate in and assist with special events and represents winery at outside functions as needed
• Train ambassadors selected by the management team on our wines, sales techniques and tours.
• Ensure smooth daily operations, including effective and appropriate communication, successfully managing traffic flow throughout the day and overseeing that guests are being engaged and entertained.
• Process transactions, stock wine and assist guest with purchases.
• Follow all safety practices and proactively mitigate risks for employees and guests.
• Maintain a neat, clean and orderly environment.
• Perform opening and closing duties.

Skills / Qualifications

Physical Qualifications

Qualifications

Skills

Behaviors

Motivations

Education

Experience

Licenses & Certifications