Senior Business Analyst, Marketing and Communications

Job Description

The Senior Business Analyst is a crucial member of the Advancement Operations team within the Marketing & Communications department, responsible for leveraging data to drive strategic decisions in marketing and fundraising. This role requires a blend of analytical prowess, technical expertise, and strategic thinking to analyze data, develop insights, and support the institution's goals of enhancing donor relationships and increasing student enrollment.

This work can be performed on a hybrid schedule. Minimum of 1-2 days per week in the office per week, with other days working remote.

Key Responsibilities :

Data Analysis and Insight Generation :

Under the guidance of the Director of Advancement Operations work closely with the marketing, partnerships, and fundraising teams to analyze data from multiple sources (for instance our CRM, marketing analytics, market research, and other third party sources).Identify and communicate insights that inform strategies to strengthen relationships with donors, prospective students, and parents.Partner with leadership on using market research to generate insights to help assess viability of new major marketing and advancement initiatives.Advanced Reporting :

Build advanced reports incorporating benchmarks, KPIs, and data visualizations to support the institution's objectives, facilitating informed decision-making and strategy development.Dashboard Development :

Develop and maintain comprehensive fundraising dashboards that provide a 360-degree view of existing and prospective donors ensuring stakeholders have access to real-time data and insights.Develop and maintain comprehensive marketing dashboards that provide marketing team members with performance reports, insights, and analysis to help them make the best decisions for the university.

Predictive Modeling :

Create, maintain, and present predictive models for key business objectives, such as charitable giving and program enrollment, using historical data trends to forecast future performance and guide strategic planning.Requirements :

Bachelor's degree required; degree in Business, Analytics, Data Science, or a related field is a plus.Minimum of five years of demonstrated experience in an analyst role, with at least one year experience in an analyst or similar role within a fundraising or marketing function.Strong analytical skills, with expertise in statistical analysis, predictive modeling, and data visualization tools (For example : Tableau, Power BI, etc.).Proficiency in data analysis software and CRM systems, with a preference for candidates experienced in platforms used in higher education.Excellent communication and collaboration skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.A strategic thinker and problem solver with a keen attention to detail and a commitment to driving results through data-driven decision making.

Additional Position Details : This position is a full-time benefits eligible position on a 37.5 hour work week. This position is eligible for a hybrid schedule.

Is This Role Right for You?

The ideal candidate for the Senior Business Analyst role at Wentworth Institute of Technology is a critical thinker with a passion for creative solutions. This person will thrive in a collaborative environment, possess strong analytic and communication skills, and have a keen interest in advancing educational initiatives through strategic fundraising and communications efforts. This role is perfect for someone who is a problem solver, enjoys improving business performance, and is committed to supporting the mission and values of Wentworth Institute of Technology through innovative advancement strategies.

Inclusive Excellence at WentworthWentworth Institute of Technology is committed to diversity, equity, and inclusion in all University programs and activities. The University does not discriminate based on race, color, national origin, sex, sexual orientation, religion, disability, age, genetic information, gender identity, veteran status or any other category protected by law. All qualified applicants will receive consideration.

To find out more about the Wentworth's commitment to Diversity, Equity and Inclusion, please visit the website

All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at wellsc1@wit.edu.

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Form I-9)

Wentworth participates in E-Verify. E-Verify is an internet-based system that compares information from your Form I-9 to records available to the U.S. Department of Homeland Security (DHS) and Social Security Administration (SSA) to confirm that you are authorized to work in the United States.