What are the responsibilities and job description for the Senior Digital Marketing Specialist - SEO/SEM position at Wesco?
As a Senior Digital Marketing Specialist - SEO/SEM, you will drive our online advertising campaigns and maximizing our digital marketing efforts. In this role, you will manage SEO activities, such as content strategy, link-building, and keyword strategy, to increase search rankings. You will also be responsible for the creation, execution, reporting, and optimization of search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic.
Responsibilities:
- Develop optimization strategies that increase the company's search engine results rankings
- Lead the planning, development, execution, and optimization of paid search campaigns across Google, Yahoo, and Bing.
- Utilize analytics tools to monitor, analyze, and report on the performance of all PPC campaigns, focusing on key performance indicators (KPIs).
- Recommend changes to website architecture, content, and linking to improve SEO positions for target keywords.
- Conduct keyword research, analyze campaign performance data, write, and implement ad copy.
- Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.
- Collaborate with the marketing team to ensure a cohesive brand voice and align SEM campaigns with overall marketing initiatives.
Qualifications:
- Bachelor’s degree in marketing, communications, or relevant industry preferred.
- 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.
- 2 to 3 years of experience in successfully developing and executing SEM campaigns across Google, Yahoo, and Bing.
- Proficiency in analytic tools such as Google/Adobe Analytics to analyze campaign performance and make data-driven decisions.
- Experience with keyword research tools like SEMRush, MOZ, and Ahrefs.
- Comprehensive knowledge of performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing.
- Expertise in Google Analytics, Google Ads, Bing Ads, and other critical SEM tools.
- Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
- Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.
- Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
- Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
- Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
- Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), working knowledge and at least basic- to intermediate-level HTML or WordPress.
- Google Ads certifications or other relevant certifications are a plus.
- Familiarity with GA4.
- Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
- Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.
Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
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