Store Manager - Motorcycle Dealership

West Bend Harley-Davidson

West Bend, WI

About Us

West Bend Harley-Davidson is a part of the Windy City Motorcycle Company.  Windy City Motorcycle Company (WCMC) is a veteran-owned company that operates as more than just a motorcycle retailer. We are a team of riders - catering to other riders. As the largest motorcycle retailer in the industry, WCMC is setting the standard and shaping the future of motorcycle retail experience. Our teams are fueled by their passion for fulfilling dreams of riding two-wheeled, three-wheeled, and power sports vehicles, making each day at work an exciting new adventure.

Position Overview:
We are seeking a dynamic and results-driven Store Manager to oversee the day-to-day operations of our motorcycle dealership. Under the guidance of the General Manager, this role is responsible for managing overall dealership performance, driving profitability, enhancing customer experience, and leading a high-performing team. The ideal candidate is a passionate leader with a strong background in sales, dealership management, and customer service, and a motorcycle enthusiast.

Key Responsibilities:

Sales Leadership & Performance

• Drive new and used motorcycle sales by developing and executing effective sales strategies.
• Set and monitor sales targets and develop action plans for the team, ensuring individual and dealership goals are met.
• Coach and mentor the sales team to improve performance, enhance customer interactions, and close deals effectively.
• Analyze sales data and market trends to adjust strategies and optimize performance.
• Lead by example, actively participating in the sales process, and ensuring an outstanding customer experience.

Parts & Service Department Oversight

• Collaborate with the Parts and Service Managers to ensure efficient operations and high customer satisfaction.
• Monitor service department performance, ensuring timely and quality repairs while maximizing profitability.
• Support the parts department in inventory management, ensuring proper stock levels and product availability.
• Promote service and parts sales by driving customer retention and upselling opportunities.
• Ensure smooth communication between sales, service, and parts teams to provide a seamless customer experience.

Store Operations & Management

• Oversee daily dealership operations, ensuring a smooth and efficient workflow across all departments.
• Monitor financial performance, including revenue, expenses, and profitability, and take corrective actions as needed.
• Maintain a clean, organized, welcoming showroom that aligns with brand standards.

Team Leadership & Development

• Recruit, train, and retain a high-performing sales team and support staff.
• Provide regular performance feedback, coaching, and training to enhance skills and knowledge.
• Foster a positive work environment that motivates employees and promotes teamwork.

Customer Experience & Retention

• Develop and implement customer engagement strategies to build long-term relationships and repeat business.
• Handle escalated customer concerns with professionalism, ensuring timely and satisfactory resolutions.
• Promote dealership events and community outreach programs to drive traffic and brand awareness.

Marketing & Business Development

• Collaborate with marketing teams to develop and execute local marketing campaigns and promotions.
• Establish and maintain relationships with local businesses, riding groups, and community organizations.
• Drive digital and social media engagement to increase dealership visibility and lead generation.

Qualifications & Skills:

• 5 years of experience in a dealership or store management, preferably in the motorcycle, automotive, or powersports industry.
• Proven track record of meeting and exceeding sales goals in a dealership setting.
• Strong leadership and team-building skills with the ability to coach and motivate employees.
• Excellent customer service and negotiation skills.
• Proficiency in dealership management software (CRM, DMS).
• Ability to analyze data and make informed business decisions.
• Passion for motorcycles and knowledge of the industry is highly preferred.
• Must have a valid motorcycle endorsement or be willing to obtain one.

What We Offer:

• Competitive salary with growth opportunities
• Annual income increases
• Health, dental, vision, life insurance, and savings account options
• 401k plan with a company match
• Paid time off and employee discounts on motorcycles, parts, and accessories
• Ongoing training and development to support your career growth

Windy City is an equal employment opportunity employer. We welcome all to come as they are!