What are the responsibilities and job description for the General Sales Manager position at West Coast Brands Distributing?
General Sales Manager – West Coast Brands Distributing
Location: Sacramento, CA
Job Type: Full-Time
Benefits: Competitive Salary, Health, Dental, Vision, 401(k), Paid Time Off
Company Overview:
West Coast Brands Distributing is a family-owned beverage distribution company based in Sacramento, CA, specializing in the distribution of Beer, Liquor, Wine, and Non-Alcoholic products. We are dedicated to building strong, lasting partnerships with our suppliers, retailers, and community. Our mission is to deliver quality products, foster brand growth, and empower our team members for success.
Position Summary:
The Sales Manager will lead and develop a team to drive revenue growth, expand distribution, and build brand equity across multiple categories. This role requires a results-oriented brand builder who has the “every case counts” mentality, extensive knowledge in beverage distribution, and experience working with C Stores, Grocery, and INDY customers. Familiarity with the Greater Sacramento market is a plus.
Key Responsibilities:
• Lead and manage a sales team to achieve distribution goals and grow market share.
• Develop and execute strategies to drive revenue and increase volume.
• Build and maintain strong relationships with key accounts and retail partners.
• Collaborate with suppliers to support brand growth and success.
• Identify and leverage opportunities to expand distribution across all channels.
• Provide coaching, training, and development for a high-performing sales team.
• Track and analyse sales performance metrics; adjust strategies to ensure alignment with targets.
• Ensure consistent communication and alignment with internal teams and external partners.
Qualifications:
• 5 years of sales management experience in beverage distribution or as a wholesaler; experience in a brewery or supplier role is insufficient for this position.
• Proven track record of driving sales growth and expanding market presence.
• Strong leadership skills with a focus on developing a motivated, results-driven team.
• Experience managing accounts across multiple channels, including C Stores, Grocery, and INDY.
• Excellent communication and relationship-building skills with suppliers and retail partners.
• Proficient in sales forecasting, budgeting, and reporting, with a strong analytical mindset.
• Familiarity with the Greater Sacramento area is a plus.
• Bachelor’s degree in business, marketing, or related field preferred.
• Proficiency with Encompass Software.
Benefits:
• Competitive Industry Standard salary (dependent on prior experience) comprehensive bonus package
• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with matching options.
• Paid time off and career development opportunities.
How to Apply:
To apply, please submit your resume, and cover letter through our contact address contact@wcbdist.com. For more information about West Coast Brands Distributing, visit us online.