Demand Generation Manager

The Demand Generation Manager will play a critical role in developing and executing integrated marketing campaigns to generate high-quality leads, increase engagement, and support revenue goals. This hands-on role requires a strong background in demand generation, marketing automation, and data-driven decision-making. The ideal candidate will have expertise in performance marketing, CRM systems (HubSpot), and digital marketing strategies to drive pipeline velocity and customer acquisition.

Responsibilities:

• Develop and execute demand generation strategies to drive lead acquisition and conversion across multiple channels, including email, paid media, content marketing, and SEO.
• Optimize multi-channel campaigns, leveraging data insights to improve engagement and pipeline performance.
• Lead digital advertising efforts (Google Ads, LinkedIn, display, and retargeting) to maximize ROI.
• Create and manage account-based marketing (ABM) programs, working closely with sales to drive highly targeted campaigns.
• Utilize HubSpot to manage the marketing pipeline, execute automated workflows, and track campaign performance.
• Own email marketing strategy and automation, ensuring high engagement, nurture sequences, and conversion rates.
• Analyze marketing data and performance metrics, making recommendations for optimization and reporting insights to leadership.
• Collaborate with sales and leadership to align marketing efforts with business objectives and refine lead qualification processes.
• Manage e-commerce marketing efforts with partners such as Lowe's, Home Depot, Wayfair, and Amazon (analysis-focused).
• Oversee website optimization efforts, A/B testing, and content updates to improve lead generation and conversion rates.
• Drive B2B lead generation through LinkedIn, paid search, and inbound content strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5 years of demand generation and performance marketing experience.
• Deep expertise in marketing automation platforms (HubSpot preferred) and CRM integration.
• Strong experience in lead nurturing, funnel conversion optimization, and ABM strategies.
• Proven success in paid media management, including Google Ads, LinkedIn Ads, and retargeting.
• Ability to analyze data, generate insights, and adjust strategies accordingly.
• Strong content marketing background, with experience in SEO, email, and digital campaigns.
• Excellent project management and communication skills.
• Experience with Canva, Google Analytics, and LinkedIn Campaign Manager is a plus.

Compensation:
$110,000 - $135,000 base salary performance-based bonus, medical/dental/vision, 401(k), and PTO.

About the Company:
Our client, a leading manufacturing company, is seeking a highly skilled Demand Generation Manager to drive pipeline growth and optimize marketing efforts across multiple channels. This role offers the opportunity to build and execute strategic demand generation programs that fuel business expansion.