What are the responsibilities and job description for the Marketing Manager position at West Coast Careers?
Our client, a leading manufacturing company specializing in innovative building solutions, is seeking a talented and motivated Marketing Manager to join their growing team. This is an exciting opportunity to take ownership of a dynamic marketing function and contribute directly to the company's growth and success.
Position Overview :
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.
The Marketing Manager will be a key player in driving demand generation, managing multi-channel campaigns, and optimizing marketing efforts across various platforms. This role combines strategic and hands-on responsibilities, working directly with the VP of Marketing while collaborating with sales teams and senior leadership. The ideal candidate will bring a performance marketing background, experience with CRM systems like HubSpot, and a passion for creating impactful marketing strategies.
Responsibilities :
- Develop and execute comprehensive marketing campaigns to drive lead generation and demand generation.
- Create engaging content, including blogs, case studies, and promotional materials (e.g., flyers), using tools like Canva.
- Manage and optimize email marketing efforts, implementing structured and automated campaigns.
- Oversee the company's e-commerce marketing efforts with partners like Lowe's, Home Depot, Wayfair, and Amazon (analysis-focused).
- Utilize HubSpot to manage the marketing pipeline; work closely with the sales team on Salesforce transitions while retaining marketing efforts in HubSpot.
- Optimize the company’s website through A / B testing and performance enhancements.
- Plan and manage PR efforts, including trade show coordination and award submissions.
- Collaborate with general managers across locations to adjust local marketing strategies and promotions.
- Assist in generating B2B leads through LinkedIn and other demand-generation initiatives.
Qualifications :
Compensation :
110,000 - $135,000 base salary performance-based bonus, medical / dental / vision, 401k and PTO.
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Salary : $110,000 - $135,000