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West County Net is hiring : PPC / SEM Specialist - Drive High Impact Digital Ad Cam

West County Net
Santa Rosa, CA Full Time
POSTED ON 3/10/2025
AVAILABLE BEFORE 6/9/2025

Job Description

Job Description

About the Role

West County Net is seeking a PPC / SEM Specialist to join our digital marketing team and help our clients drive measurable growth through paid search and digital advertising.

We take a data-driven, strategic approach to pay-per-click (PPC) and search engine marketing (SEM) —delivering high-performance campaigns that generate quality leads and maximize return on investment (ROI) for our clients. As a PPC / SEM Specialist , you’ll manage and optimize paid ad campaigns across platforms like Google Ads, Google Merchant and Bing Ads, ensuring our clients achieve outstanding results.

If you have a passion for digital advertising, love working with data, and thrive in a collaborative environment, this role is for you!

What You’ll Do

  • PPC / SEM Campaign Management – Plan, launch, and optimize paid search and display campaigns to drive high-quality traffic and conversions.
  • Keyword Research & Bid Strategy – Conduct in-depth keyword research, set bid strategies, and refine targeting to maximize ad performance.
  • Performance Optimization – Monitor and analyze ad performance metrics, including click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS) , making data-driven adjustments for continuous improvement.
  • Landing Page Optimization – Collaborate with the web team to optimize landing pages for higher conversions and user experience.
  • Remarketing & Audience Targeting – Implement and refine retargeting campaigns, audience segmentation, and lookalike targeting to improve conversion rates.
  • Analytics & Reporting – Use Google Analytics, Google Tag Manager, and insights to track performance, create reports, and present findings with actionable recommendations.
  • Industry Expertise & Growth – Stay up to date with Google Ads updates, PPC trends, and digital marketing best practices to keep our strategies ahead of the competition.

What We’re Looking For

  • 2 years of experience managing PPC / SEM campaigns with proven success.
  • Strong expertise in Google Ads, Bing Ads, Google Analytics, and conversion tracking .
  • Ability to analyze data, adjust campaigns, and optimize ad spend for maximum ROI.
  • Experience with A / B testing, ad copywriting, and bid management strategies .
  • Familiarity with Google Tag Manager and tracking pixels for accurate attribution.
  • Excellent communication & collaboration skills.
  • Must be able to work onsite in Santa Rosa, CA .
  • Who We’re Looking For

    We’re seeking data-driven digital marketers who are passionate about paid search advertising, performance optimization, and driving measurable business growth.

    Our Ideal Team Members Are :

  • Analytical thinkers who love diving into data and campaign performance metrics
  • Creative problem-solvers who find new ways to improve ad effectiveness
  • Results-oriented professionals who are committed to client success
  • Collaborative team players who enjoy working in a dynamic environment
  • What We Offer

    Competitive Salary

    Bonus Pay Opportunities

    401(k) with Matching Contributions at Year 1 Mark

    Health and Dental Insurance

    Paid Time Off

    A Collaborative, Innovative, and Supportive Team Environment

    Ready to take your PPC / SEM career to the next level? Join our established, locally rooted digital marketing team and help businesses grow through smart, strategic paid search advertising.

    Must be able to work in-office in Santa Rosa, CA (95404).

    Apply today!

    Company Description

    Founded in Santa Rosa, California, West County Net has been a trusted leader in web development, digital marketing, SEO, and SEM for over 30 years. We specialize in helping businesses grow their online presence, increase leads, and maximize digital performance through data-driven strategies and expert execution.

    As an independent and owner-managed agency, we take pride in building long-term partnerships with our clients, providing customized digital solutions that drive real results. Our team of highly skilled developers, digital marketers, and strategists work together to deliver cutting-edge websites, SEO campaigns, paid advertising strategies, and more.

    Company Description

    Founded in Santa Rosa, California, West County Net has been a trusted leader in web development, digital marketing, SEO, and SEM for over 30 years. We specialize in helping businesses grow their online presence, increase leads, and maximize digital performance through data-driven strategies and expert execution. As an independent and owner-managed agency, we take pride in building long-term partnerships with our clients, providing customized digital solutions that drive real results. Our team of highly skilled developers, digital marketers, and strategists work together to deliver cutting-edge websites, SEO campaigns, paid advertising strategies, and more.

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