What are the responsibilities and job description for the Community Relations Coordinator position at West River Health Services?
Position Summary:
Is responsible for planning and facilitating public relations and promotions. Supervises web site maintenance and content. Designs and places advertising in local and regional outlets, including newspaper, radio and special publications. Designs and supervises production of brochures and other promotional items.
Excellence in Practice:
Education: An associate or bachelor degree in public relations, journalism, communications, graphic design or related field is preferred.
Experience: Previous experience with writing, editing and layout in a news setting or corporate communications environment is crucial. Experience with Digital Marketing, Social Media, Adobe Products such as Illustrator, InDesign, Photoshop, Adobe Premier Pro., etc., and Microsoft Office or related applications are highly recommended.
Is responsible for planning and facilitating public relations and promotions. Supervises web site maintenance and content. Designs and places advertising in local and regional outlets, including newspaper, radio and special publications. Designs and supervises production of brochures and other promotional items.
Excellence in Practice:
- Plans and coordinates public relations and marketing efforts of the medical system to meet long and short term health system goals.
- Organizes and shares a quarterly public relations calendar for strategy, promotion and communication.
- Represents the facility with business leaders, physicians, the community and the media.
- Coordinates involvement of community events.
- Prepares and submits releases related to hospital services, activities and health education topics to area media outlets on a timely basis.
- Prepares and approves advertising efforts for newspaper, radio, television and special publications and directories.
- Coordinates web site and digital marketing, including development and solicitation of content such as blogs, podcast and video production.
- Assists in developing writing and printing department specific brochures.
- Consults other departments, as appropriate, to collaborate in regards to marketing and business plans.
- Conducts or coordinates tours through the facility when requested by administration, hospital departments, outside organizations or the general public.
- Coordinates bi-annual visits to outlying clinics for provider promotion and site engagement.
- Facilitates the biannual Community Health Needs Assessment.
- Completes or assists in Grant Writing and management as assigned by CEO.
Education: An associate or bachelor degree in public relations, journalism, communications, graphic design or related field is preferred.
Experience: Previous experience with writing, editing and layout in a news setting or corporate communications environment is crucial. Experience with Digital Marketing, Social Media, Adobe Products such as Illustrator, InDesign, Photoshop, Adobe Premier Pro., etc., and Microsoft Office or related applications are highly recommended.
