What are the responsibilities and job description for the Conversion Rate Optimization Specialist position at West Shore Home?
We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
As our nationwide growth accelerates, our Marketing team in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home®.
As a Conversion Rate Optimization Specialist at West Shore Home®, you will contribute to this mission by executing optimization efforts to improve user experience and maximize conversion rates for traffic coming from all West Shore Home Marketing channels.
We are on a mission to do something that has never been done before – to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2024 Top Workplaces USA award as one of the nation’s top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
What You’ll Contribute
In this role, you can expect to:
- Work closely with the Creative and Digital Marketing teams to build, QA, launch, and monitor A/B tests to support continued improvement in conversion rate for all landing pages.
- Create, organize, and monitor all aspects (e.g., setup vanity URLs, redirects, add copy and creative elements, etc.) of landing pages developed cross-functionally between our Digital Marketing and Media teams to enhance campaign performance.
- Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, and results measuring and recommendations to assure continued campaign performance.
- Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests and guide decisions that improve campaign performance.
What It Takes To Succeed
At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:
- High school diploma or equivalent required.
- At least 2-3 years of experience with conversion rate optimization.
- Experience with Google Analytics and other digital analytics tools.
- This individual will need to be a self-starter and always be seeking ways to improve landing page performance by paying close attention to the data and staying ahead of trends in user behavior, studying our competition and constantly seeking new and innovative ways to improve.
We Invest in YOU
We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.
We’ve Got You Covered With
- Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
- 401K retirement plan with company match
- Paid holidays and paid time off (PTO)
- Continued training & leadership development opportunities
- Unlimited professional and personal growth potential
More to Know
- Schedule: Monday-Friday
- Location: Mechanicsburg, PA
- Seniority Level: Associate
Our Growth Story
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®.
We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of, there is no better place to do so.
#CORPKH
