Demo

Sales Representative - Off Premise

West Side Beer Distributing
Lansing, MI Full Time
POSTED ON 1/28/2025
AVAILABLE BEFORE 3/28/2025
West Side Beer Distributing is a local beverage currently looking for a full time Off Premise Sales Representative to join our Lansing team. West Side Beer offers great benefits such as medical, dental, vision, life insurance, disability insurance, 401K Matching and Profit Sharing!  Salary Range is $40k - $42k base with $15k in potential PFP earnings.

Qualified applicants must have excellent communication and organization skills.  Outgoing and positive attitude with the ability to deal with a diverse customer base is essential.    One to two-years sales experience is necessary.  An applicant with beverage and/or retail experience is a plus. Must possess a valid driver’s license and an acceptable driving record.
 
POSITION SUMMARY:
Calling on off premise retailers and responsible for: sales and distribution objectives, inventory management, product quality, and merchandising. Responsible for adhering to company policies, procedures, MLCC guidelines and supplier agreements.

ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
  • Contact new and existing customers to discuss their needs, and to explain how our products can meet them.
  • Answer customers' questions about products, prices, availability and product uses.
  • Maintain customer records, using automated systems.
  • Identify correct products and or assist customers in making product selections based on customers' needs.
  • Collaborate with colleagues to exchange information such as selling strategies and marketing information.
  • Prepare sales presentations and proposals that explain product features and benefits.
  • Inform customers of delivery schedules, service, and other information pertaining to products.
  • Attend sales and trade meetings, and read related publications in order to obtain information about market conditions, business trends, and industry developments.
  • Visit establishments to evaluate needs and to promote product.
  • Check inventory levels and rotation and monitor product quality according to company and supplier standards.
  • Plan and build product displays in retail stores and make recommendations to retailers regarding product displays, promotional programs, and advertising.
  • Complete expense reports, sales reports, and other paperwork.
  • Initiate sales campaigns and follow marketing plan guidelines in order to meet sales expectations.
  • Complete product and development training as required.
  • Study information about new products to ensure market knowledge and able to make product recommendations.
  • Visit retailers and conduct business reviews.
  • Review orders for accuracy and submit for processing.
  • Know and understand all competitive pricing and products.
  • Maintain positive customer relations.
  • Shelf space allocated properly.
SKILLS & ABILITIES
Education: Associate's Degree (two year college or technical school)
Experience: One to two years sales experience
Computer Skills: Must be proficient in Microsoft Word, Excel, PowerPoint.
Certificates & Licenses: Michigan Liquor Control Commission (MLCC); Valid Driver’s Licenses.
Other Requirements: Must pass physical, drug screen, background check and motor vehicle report must meet insurance company guidelines. 
 
West Side Beer Distributing is an Equal Opportunity Employer. We seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.

Salary : $40,000 - $42,000

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