Communications Specialist

Communications Specialist

Office of University Relations

West Virginia State University:

West Virginia State University (WVSU) is a public-land grant institution, which was founded in 1891 as a Historically Black College and University (HBCU), and has evolved into a fully accessible, diverse, and multi-generational institution serving approximately 3,500 students. The University is a community of students, staff, and faculty committed to innovative teaching and learning, research and service that offers 23 undergraduate and seven graduate degrees through its four colleges, and competes in athletics at the NCAA Division II level in five men’s sports and six women’s sports. WVSU is located in Institute, West Virginia, a suburb of Charleston, the largest city and the capital of West Virginia. With more than 300,000 people living in the metropolitan area, it is an active, exciting and engaging community, boasting cultural and historical events, music, festivals and entertainment.

Position Description

West Virginia State University is looking for a quality-oriented candidate for the position of Communications Specialist. This individual will play a key role in helping to tell the university’s story across a diverse range of platforms including social media, the university website, and traditional print materials. This is a non-classified, essential, FLSA exempt, full-time, benefits eligible position. This position is located within the Office of University Relations.

Responsibilities for the Communications Specialist

• Actively engage with students, faculty, and staff to identify potential posts for social media and stories for the appropriate distribution channel.
• Gather information through research and interviews with subject matter experts.
• Write and edit content for a variety of distribution channels including social media, news releases, print publications, and the university website.
• Lead social media efforts, including managing social media content across Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube.
• Create engaging social media posts that include video, photography and graphic elements that draw on best practices to promote audience growth and engagement.
• Organize and interpret analytical data from social media sites to track trends, benchmark growth and evaluate the success of posts and marketing campaigns.
• Facilitate the growth of social media figures through consistent posting that matches content to audience; effectively engage audience as measured by analytical data.

· Leadership of university-wide social media management best practices, including providing training sessions and management assistance to social media managers.

· Performs other job related duties as assigned.

Requirements for the Communications Specialist

• Bachelor's degree in Communications, Journalism, English, Marketing or related field preferred

· Three years of writing experience with proven, demonstrable writing and editing skills, including editorial and feature writing, promotional copywriting, and social media writing preferred

• Knowledge of various social media platforms, best practices and how to successfully interpret analytical data
• Knowledge of Microsoft Office and Adobe Creative Suite preferred
• Ability to multi-task and manage multiple projects with various deadlines

Salary Statement

Salary will be commensurate with experience.

To Apply:

This position will remain open until filled. However, first consideration will be given to applicants who submit a resume, cover letter, academic transcripts, and the names and email addresses or phone numbers of three professional references by April 11, 2025. All requested information must be submitted for your application to be considered.

Please submit application materials via email to jobs@wvstateu.edu or mail to:

West Virginia State University

Department of Human Resources

P. O. Box 1000, 324 Ferrell Hall

Institute, WV 25112

West Virginia State University conducts criminal background checks on all job candidates upon acceptance of a contingent offer. Any offer of employment is contingent upon the satisfactory completion of a background check.

West Virginia State University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, or protected veteran status and will not be discriminated against on the basis of disability.

West Virginia State University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact, please contact the Disability and Accessibility Resources unit at 3040766-3083 or ada@wvstateu.edu.

Job Type: Full-time

Pay: $41,000.00 - $43,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $41,000 - $43,000