Marketing Coordinator Job at Westcliff University in Irvine

What if your next job wasn't just a role, but a place where you truly felt valued, inspired, and empowered?Imagine working for a company that's dedicated to educating, inspiring, and empowering others, while fostering a family-like atmosphere that genuinely respects and appreciates every team member.Now, imagine that this company also offers :

• A flexible hybrid work schedule
• Strong, guiding values that drive everything we do
• Outstanding benefits to support your well-being
• The opportunity to make a meaningful impact every dayDoes that sound like a place where you'd thrive? If so, keep reading, because this is exactly what Westcliff University is all about.Here's a glimpse of what makes our culture amazing : At Westcliff, we strive to be the best in all we do, celebrating and supporting each team member as we grow and succeed together. As a global leader in innovative education, we're known for our transformative, tech-driven programs and our unwavering commitment to excellence, social responsibility, and diversity.Our tagline - Educate. Inspire. Empower. - perfectly sums up our mission : to create opportunities for students and employees to achieve success through hard work and empowerment.Diversity and inclusion are at our core. At Westcliff, we embrace diversity in every form. Regardless of your race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical ability, veteran status, or age - you belong here.By joining the Westcliff team, you'll have the chance to leave your personal mark on a growing institution, helping us shape the future of education while being part of a supportive and innovative community.Ready to feel inspired and appreciated while making a real difference?Apply now, and let's grow and succeed together!We're searching for a highly-qualified Marketing Coordinator who can contribute to existing programs while assisting with the development of new initiatives aligning with the University's strategic goals. This associate will create, coordinate, and provide support on projects designed to increase the University's awareness and enrollment by supporting and or developing integrated marketing strategies and tactics. The ideal candidate will have experience in a wide range of marketing functions, including communications, email marketing, analytics and reporting, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.RequirementsObjectives of this roleAssist in developing and implementing the University's brand strategy across all email communicationsEnsure that all marketing efforts serve immediate and long-term strategic goals by identifying and executing improvements for processes, content, and lead generationPrepare email marketing activity reports and metrics for program successCompile market research, forecasts, competitor analysis, campaign results, and consumer trendsResponsibilitiesCoordinate the development and implementation of Westcliff University's brand strategy across all email communicationsCommunicate campaign objectives / KPI's, timelines, and deliverables to marketing leadership team on a monthly basisCreate, proofread, and edit copy for various marketing channels, ensuring consistent voiceEvaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reportsCreate and deploy marketing campaigns to help promote the University's events, announcements, and promotionsEnsure database for email campaigns are up-to-date and accurateImplement marketing automation plan to streamline email campaigns and lead generationFacilitate creative content ideas and write copy that is consistent with the University's brand guidelines and incorporate SEO best practicesEmploy marketing analytic techniques to gather insights on the University's website, social media and digital campaignsCoordinate the university's editorial calendar for all email communications by developing, designing and creating content and graphics, making sure they have a consistent brand image and comply with the University's brand guidelines, brand voice, and toneWork closely with colleagues across all University departments on various marketing projectsSpecials projects / initiatives as neededOther duties as assignedQualifications Bachelor's degree in marketing, communications, or a related field, Master's a plus1-3 years of experience in marketingMust have strong organizational and project management skills, as well as attention to detailExcellent written and verbal communication skills, as well as outstanding copywriting and proofreading skillsFirm grasp on various marketing platforms, channels, and best practices, including social, digital, email marketing, and drip campaignsDemonstrated basic graphic design abilitiesMust be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlinesMust have strong analytical skills to analyze metrics and create reportsMust have a high level of creativitySoftware Proficiencies : Microsoft Office, Intermediate Excel, Google Analytics, Google Keyword Planner, and WordPressPreferred Software Proficiencies : Adobe Photoshop, Adobe Premier, Mac iWork (Pages, Keynote, Numbers)Familiarity with content management systems (CMS) and customer relationship management (CRM) toolsWorking knowledge of HTML and design and email softwareEquity Eligible : There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought / required. The range for hiring in US is $20 / hr-$24 / hr DOE.Limitations and Disclaimer The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws. Requirements are representative of minimum levels of knowledge, skills and / or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis unless otherwise contractually bound. Westcliff University is an Equal Opportunity Employer Salary Description $20 / hr to $23 / hr

Salary : $20 - $23