Demo

Account Sales Representative

Westerlay Orchids
Carpinteria, CA Full Time
POSTED ON 3/19/2025
AVAILABLE BEFORE 4/18/2025

Job Title: Key Account Manager

About Us: Westerlay Orchids is a leading greenhouse operation growing orchids in the Western United States.

Job Summary:

We are seeking an experienced sales professional to join our team as a Key Account Manager. This role will be responsible for building and maintaining relationships with our largest grocery retailers, negotiating sales deals, and driving revenue growth. The ideal candidate will have a passion for sales, excellent communication skills, and the ability to work effectively in a team environment.

Key Responsibilities:

  • Build and maintain professional relationships with internal teams and external customer account organizations to achieve maximum results on sales objectives.
  • Establish relationships with buyers and key decision makers to grow profitable revenue.
  • Execute plans regarding distribution, merchandising, pricing, product placement, and various programs with our customers.
  • Travel to and meet with customers in the designated market to develop programs, discuss company initiatives, and support the needs of the client.
  • Maintain a detailed written understanding of our total marketplace.
  • Effectively communicate the needs of the client and convert those needs into action through clear, detailed, and timely internal reviews.
  • Ensure operational excellence through flawless execution of new item launches, promotions, and committed programs.
  • Plan, forecast, and monitor all plant and hard goods inventory required for the proper distribution into assigned accounts.
  • Use analytics and insights to track the progress and performance of all programs, report back to leadership, and advocate for changes necessary to optimize results.
  • Plan for, participate in, and support trade shows, trade events, and major sales events.
  • Creative thinker with a general awareness of gaps in the market that Westerlay can partner with key accounts to fill a desired need.
  • Impeccable knowledge of the crop and consistent engagement with the operations and growing team to advocate for the production and distribution of the best plants into the market.
  • Creation and adherence to existing internal processes, primarily the relationship between production and sales as it relates to fulfilling the customers' needs.
  • Cog "Cost of Goods" analysis for all new product offerings and annual reviews of existing SKUs.
  • Manage, populate, and audit all customer documents (item offerings, set-ups, contracts), etc.
  • Organize the custom customer's server folder and assets (Documents, Photos, Videos).
  • Document the customers org chart and contacts of interest (CRM/BC).
  • Product management and development from concept to final ship.
  • Manage the order processing flow from admin assistant through production to ensure accuracy, quality control, and logistics alignment.
  • Manage the Westerlay GDSN/One World Sync product catalog for the assigned key account.
  • New business development within serviced divisions and new divisions Westerlay is not an active supplier of.
  • Actively monitor the supply chain and consult with the logistics coordinators to assist with solutions to best deliver the plants in an efficient, healthy, and cost-effective manner.
  • Lead the internal customer discussion at all L10 and sales team meetings.
  • Manage iTrade/Procurement/EDI/Email order flow and facilitate processing directly or through the assigned administrative assistant.
  • Walk the greenhouse to review the shippable crop to determine the immediate gaps and sales needs.
  • Supervision of the production line specific to spot-checking quality, labeling, new item introductions, and seasonal/promotional shipping.
  • Set up new items in BC and manage existing items in BC.
  • Take on additional duties as assigned by management.

Qualifications:

  • Minimum 3 years of related sales experience in horticulture or CPG industries.
  • Bachelor's degree or certification equivalency in a related field of practice.
  • Excellent problem-solving and organizational skills.
  • Strong analytical, presentation skills, and Excel proficiency.
  • Able to communicate and partner with cross-departmental positions.
  • Lives the Westerlay Core Values (Responsible, Proud, Supporting, Improving).
  • Knowledge of office management systems and procedures.
  • Proficiency in MS Office (MS Excel and MS PowerPoint, in particular).
  • Able to work independently of direct supervision.
  • Bi-Lingual (English & Spanish) preferred.
  • Product Management within the CPG industry preferred.

Working Conditions:

The work is performed in an office environment. Work in the office is typically quiet. Travel must be able to commute from one facility to another regularly. Travel to the corporate, divisional, and appointed markets for meetings and research.

Position Type/Expected Hours of Work: This is a full-time non-exempt (hourly) position, and the hours of work are Monday through Friday 7:00am – 3:30pm. Overtime will be required occasionally on a need basis.

Salary: This is an hourly, non-exempt position with an estimated annual compensation between $106k-118k, depending on experience.

Benefits:

  • 100% employer-funded PPO medical plan for employees only.
  • FSA and dependent care plan options are available on a pre-tax basis.
  • Health Reimbursement Account plan that is employer-funded, we set aside a specific dollar amount to reimburse 75% of the employee's annual deductible.
  • 50k term life insurance policy 100% paid for by Westerlay.
  • Dental and Vision insurance.
  • 6 accrued sick days per year, 2 weeks of accrued vacation per year. At 5 years of service 4 weeks of accrued paid vacation.
  • EAP and travel service plan - no cost to employees.
  • Employee discount.
  • 401k safe harbor match eligible after completion of 90 days of employment.

EEO Statement:

Westerlay Orchids provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Salary : $106,000 - $118,000

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