What are the responsibilities and job description for the Assistant Vice President, Digital Marketing position at Western Alliance Bancorporation?
Job Title : Assistant Vice President, Digital Marketing
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Location : TX - Dallas / Irving
What you'll do :
- Manage and implement campaigns in the digital space including email, social, SMS, SEM and web.
- Improve website lead performance including optimization through developing content and design.
- Comfortable working in a regulated, compliance-heavy industry / environment.
- A strong grasp of working with marketing tools to achieve marketing automation, project management, analytics and web content management (examples : Sendgrid, SoftVu, HubSpot, SEMRush, Confluence, Google Analytics, Jira and Wordpress).
- Knowledge and experience creating and editing web and landing pages. Advanced skills in HTML, Javascript, and CSS.
- Perform digital marketing analysis and ROI measurement.
- Familiar with various CRM solutions such as Salesforce and Velocify.
- Understand the customer and derive insights to improve targeting, segmentation, and end-to-end user experience to retain and convert customers.
- Develop partnerships across the organization including marketing, analytics, project management, agency partners and vendors driving strategic execution.
- Achieve the goal of delivering the appropriate message, at the right time, in the right channel through developing a communication strategy to increase loyalty.
What you'll need :
Benefits you'll love :
We offer competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. You'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About the company :
AmeriHome Mortgage is a Western Alliance Bank company. Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and / or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
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