What are the responsibilities and job description for the Marketing Specialist position at Western Carolina University?

Marketing Specialist - #251066

Please see Special Instructions for more details.

Applicants must apply online in order to be considered.

Please include a cover letter, resume, and a list of references (with complete contact information).

Applicants may also provide a link / web address (URL) to an online portfolio of their marketing work as an optional attachment.

PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS.

For questions or additional information, please contact Ami Stephenson at amistephenson@email.wcu.edu

Posting Details

Posting Information

Posting Number

EHRA930P

Quick Link for Internal Postings

Classification Title

Public Communication Specialist I

Working Title

Marketing Specialist - #251066

Department

Auxiliary Administration

Anticipated Hiring Range

Based on qualifications / experience, internal equity, and departmental budget restrictions.

About WCU

Western Carolina University continues to rank high on Forbes 'Best Employers' lists each year. Including :

2024 - Ranking in the top 8.5% on Forbes 'America's Best Midsize Employers' list, WCU was ranked 34 out of the top 400 employers across all industries.
2023 - Ranked in the top 20% on Forbes 'America's Best Midsize Employers' list, WCU was ranked 97 out of the top 500 employers across all industries.
2022 - Ranked 14th in the top 100 employers in North Carolina in Forbes 'America's Best Employers by State' list.

Western Carolina University is the UNC system's westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South.

Employees of WCU are provided a comprehensive benefits package as well as other resources, policies and programs to ensure a happy and healthy work / life balance. Benefit eligible employees have access to dental, vision and health insurance plans - eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available.

Eligible employees have access to tuition waivers for up to three courses per academic year; employee may enroll at any of the constituent UNC System campuses. Also offered are free group exercise classes multiple times per week, a discounted membership to the campus recreation center, free vaccine and booster shots offered on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Leave earning employees (staff and 12-month faculty) who work at least half of the working days of their first month of employment will begin accruing vacation and sick leave immediately. Paid parental leave after 12 months of continuous service.

WCU offers an abundance of training and development programs, certifications, workshops and conferences - many of which are offered free of charge.

Position Summary

The primary location of this position is the Cullowhee, NC campus.

This position is supervised by the Associate Vice Chancellor (AVC) of Auxiliary Enterprises and works closely with the AVC's direct reports to lead marketing and engagement efforts.

Primary Responsibilities include :

Managing the promotional efforts of Auxiliary Enterprises units. Serves as the primary marketing employee for some units, and partners with other units that have existing marketing resources

Promoting Auxiliary Enterprises businesses with students, faculty, staff, and the greater community

Running campaigns designed to drive sales and engagement, with reportable metrics to show over-time effectiveness

Developing and managing methods to assess customer service across units, including "Mystery Shop"-like services and other service-focused efforts

Performing surveys to gather customer feedback regarding programs and offerings, and analyzing those data to produce management recommendations

Assisting with various assessment and quality control efforts of the unit, reporting on annual goals

Working with University partners to interface on events and cross-promotional opportunities

Monitoring social media to make operators aware of issues that need to be addressed

Hires and supervises student marketing staff and marketing interns

Organizing and executing employee recognition efforts and other internal communications on an as-needed basis, at the request of the AVC

Performs other duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the mission of Auxiliary Enterprises at WCU.

Minimum Qualifications

Interested candidates must be legally authorized to work in the United States without the need for employment sponsorship or any other immigration-related assistance.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Preferred Qualifications

Four or more years of demonstrated experience in marketing or advertising roles.

Experience in a marketing or advertising capacity within a Higher Education institution.

Proficiency in basic graphic editing, layout design, and image production, demonstrated through a portfolio or work samples.

Proven ability to produce accurate and detailed written content, as evidenced by previous work or writing samples.

Familiarity with at least three social media management platforms, with experience in managing campaigns or content across these platforms.

Position Type

Permanent Full-Time

Number of Hours Per Week

Number of Months Per Year

Posting Text

Open Date

02 / 19 / 2025

Close Date

03 / 07 / 2025

Open Until Filled

Special Instructions to Applicants

Applicants must apply online in order to be considered.

Please include a cover letter, resume, and a list of references (with complete contact information).

Applicants may also provide a link / web address (URL) to an online portfolio of their marketing work as an optional attachment.

PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS.

For questions or additional information, please contact Ami Stephenson at amistephenson@email.wcu.edu

Background / E-Verify

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks.

Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov / E-Verify . Proper documentation of identity and employability are required at the time of employment.

Credential Verification

All new employees are required to have listed credentials / degrees verified within 30 days of employment. All new employees who will be teaching are required to provide official transcripts within 30 days of employment. Transcripts should be provided for the highest earned degree and / or the degree which is being used to satisfy credential / qualification requirements.

AA / EOE

Western Carolina University is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; sex; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Additionally, the University promotes the realization of equal employment opportunity for minorities, women, persons with disabilities, and veterans through its affirmative action program.

Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at jobs@email.wcu.edu.

University Safety

The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.

Applicant Documents

Required Documents

Cover Letter / Letter of Application

Resume

List of references

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (

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