Director and Senior Legal Counsel, Trademarks and Brand Protection

Western Digital Director and Senior Legal Counsel, Trademarks and Brand Protection Honolulu, Hawaii

At Western Digital, we are on a mission to unlock the potential of data so people, companies, and organizations everywhere can create what’s next. To fulfill our vision, we are always on the lookout for potential team members who share our passion for solving problems to empower others.

When you join Western Digital, you join a legacy more than 50 years in the making. Across our Western Digital, SanDisk, SanDisk Professional, WD, and WD_BLACK brands, we have brought some of the most storied advancements in memory and data storage technology to market—and our best, most innovative work is yet to come.

Here’s how you can help.

Job Description

Job Summary :

This position will play a lead role in the Company’s development and preservation of its worldwide trademark portfolio, and will oversee trademark licensing and brand enforcement for the Company’s brand protection programs in the Americas. The position reports to the head of global Trademarks & Brand Protection.

For trademark prosecution, responsibilities include working with business teams and outside counsel to create and implement a strategic framework for developing, maintaining, and controlling use of the Company’s trademark assets. Additionally, this attorney is expected to know and learn developments in trademark prosecution rules / laws and advise on strategic trademark and brand initiatives globally.

For brand protection, this role will support strategy and implementation of online and offline brand protection programs in the Americas to remove counterfeit or unauthorized products from retail and supply channels to protect and enhance the Western Digital brands.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Trademark Prosecution :

• Manage and support the development of the Company’s strategy for global trademark preparation, filing, and prosecution of trademark applications worldwide.
• Counsel and collaborate with internal clients on strong trademark / product name selection.
• Advise internal clients on trademark clearance results, risks of adoption for proposed new marks, and measures to mitigate risk.
• Register new marks using clear criteria for registration.
• Respond to office actions issued by global trademark registries.
• Ensure the Company has the right to use its trademarks by maintaining data / information on countries where the Company’s products are distributed.
• Protect the Company’s right to enforce its brand and trademarks.
• Oversee procedures for gathering evidence of use of WD trademarks worldwide.
• Manage outside counsel on worldwide trademark oppositions and cancellations.
• Promote awareness of the Company’s trademark portfolio and usage guidelines.
• Maintain trademark usage guidelines for customers to protect the Company’s trademark rights.
• Oversee trademark internal quality control process.
• Manage and support licensing of WD trademarks.
• Support trademark review of marketing, advertising, and packaging materials.
• Collaborate with internal copyright experts for obtaining copyright protection.

Brand Protection

Qualifications

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion, sex, gender, age, national origin, sexual orientation, medical condition, marital status, physical disability, mental disability, or other legally protected characteristics.

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