What are the responsibilities and job description for the Product Marketing Manager position at Western Digital?
Job Description
JOB ACCOUNTABILITIES _
ALIS is seeking a passionate Product Marketing professional to establish ALIS as the premier assisted living solution. The ideal candidate will possess both strategic and tactical expertise and will play a pivotal role in developing the team's marketing process infrastructure and expanding the marketing team.
- General Marketing Strategy and Execution
- Consult and collaborate with the leadership team on product marketing messaging and strategies.
- Embracing the assisted living industry, getting up to speed on the market trends and using the information to help architect the integrated marketing strategy.
- Collaborate on digital and print advertising campaigns.
- Learn all about the ALIS software and its clients nationwide to help with marketing campaigns.
- Assist in deciding yearly conferences and all aspects of executing on conference strategy.
- Consult and assist in reviewing and evolving the company website (alongside the website’s technical team).
- Manage the marketing budget.
- Support internal marketing strategies to keep internal stakeholders informed on product updates and new offerings.
- Social Media Marketing
- Help lead social media marketing strategy and efforts including : maintaining a content calendar and creating content for sites including, but not limited to, LinkedIn, Facebook, Twitter, Capterra, and G2.
- Monitor industry news and trends to help support social media posts
- Track success with specified key performance indicators (KPIs) and recommending strategies to increase reach, revenue and brand awareness.
- Research, engage, and enlist vendors as needed to help execute on strategic plans when specialty skills are required.
Qualifications : Qualifications
JOB REQUIREMENTS : _
Bonus experience : _
Additional Information
Benefits :
Application Process :
No formal cover letter is needed but please include a few sentences describing why you are applying for this position specifically.
ALIS asks certain candidates for quick phone calls to gather additional information – these usually last about 5 minutes and are scheduled in advance and according to your schedule. Following a phone screen, candidates will be selected for an in-person interview (preferred) or a video interview. During the second round or third round review, candidates may be asked to complete a project or engage in a collaborative work session, any amount of project time over 2 hours will receive compensation. Please note that ALIS will cover necessary expenses related to interview travel. Candidates residing in border states within a four-hour drive or less will be reimbursed for mileage.
Medtelligent values and promotes diversity. We are an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. All candidates are subject to a background check.
