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Assistant Director Admissions-Communications

Western Michigan University
Kalamazoo, MI Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 3/16/2025

Position Details

Posting Summary

College
Assoc Provost Enrollment Mgmt

Executive Area
Provost & VP Academic Affairs

Department
Admissions

Posting Detail Information

Posting Number
S992P

Job Type
Full Time, Regular

Pay Type
Exempt/Salaried

Pay Grade
F

Campus Location
WMU-Kalamazoo - Main Campus

Salary Range
Pay is commensurate with qualifications and experience, combined with an excellent benefits package.

General Summary
  • Amplifies the University’s ability to attract and enroll undergraduate students by partnering in the development of individual recruitment and yield communication plans for students and their parents.

Major Duties
  • Partners with department’s leadership, develop and propose robust recruitment and yield communication plans and initiatives to attract and enroll students from high schools and community colleges.
  • Develops messaging and collaborates with campus partners to ensure the admissions team members effectively engage and serve prospective students, their families, school counselors, and other college counseling colleagues.
  • Manages a recruitment territory. Serves as the primary University liaison for students, families, and high school counselors. Makes admission decisions and advocates for students while building and maintaining relationships with college counseling colleagues within that territory.
  • Works with admissions leadership and team members to promote campus, with particular emphasis on creating segmented, multifaceted, multi-platform plans allowing students and families to receive the information that is most pertinent to them.
  • Uses the admissions customer relationship management and other software. Manages, examines, and maintains data that will provide insight, opportunities, and direction to initiatives designed to attract students.
  • Participates on unit and campus committees and work groups and serves as an admissions liaison to other campus departments and units.

Minimum Qualifications
  • Bachelor’s degree in related field from an accredited institution.
  • Two years’ relevant experience.
  • Understanding of college admissions.
  • Strong interpersonal, written and verbal communication skills to effectively communicate with students, co-workers, and the general public.
  • Ability to speak effectively before groups of students, parents and community members. Proven attention to detail.

Desired Qualifications
  • Ability to travel in-state and out-of-state.
  • Ability to work irregular shifts and extended hours, including evenings and weekends.
  • Knowledge and experience working with a CRM system or other student database.
  • Experience with creating and launching email campaigns.


Special Instructions to Applicants
  • Internal applicants should use the WMU – Internal Application.
  • External applicants should use the WMU Application.

Additional Position Information
  • Terminal appointment ends 06/30/2026, with commitment for multi-year renewal.
  • Staff Compensation System pay grades and rates are available using the URL below: WMU pay structure, effective June 10, 2024 (nonexempt/hourly) and June 15, 2024 (exempt/salaried)
  • Effective July 1, 2023, the Staff Compensation System pay grades and rates are available at: https://wmich.edu/hr/staffcompensation
  • Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, s://www.wmich.edu/hr/enrollment-staff

Physical requirements and working conditions
  • Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.
  • Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements.

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