Marketing & Communication Specialist

This position will support the Marketing Department by developing, implementing, and supporting programs, plans, and strategies that maximize brand uniformity and presentation, increase market presence, and enhance the consumer/Agent experience. This will include advertising activities, digital creative services, marketing research, and business intelligence (BI).

Salary Grade (10)  58,321 - 72,900 - 87,481

 The Marketing Specialist will edit, develop, and create content for various company communications, such as newsletters, sales publications, advertising, presentations, and social media posts. This position will ensure effective and uniform messaging across all platforms, including print, email, website, and social media and monitor data analytics and metrics to measure effectiveness.

 The Marketing Specialist will work closely with internal committees, including the Outreach Committee, and designated department representatives, to gather information, photos, and stories that highlight our employees, volunteer events, and internal events to creatively and uniformly tell the WRG corporate culture story. This will require attendance at internal and external company-related events and activities.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties as assigned.

• Maintain, update, and keep current Company Website
• Maintain, update, and keep current Agent and Customer portals
• Create and manage brochures and advertisements working with 3^rd party vendors if necessary
• Utilize design software for innovative and modern advertisements, brochures, and social media content
• Utilize video editing software for innovative, informative, and personable social media content
• Expand social media presence across various social media platforms
• Create engaging text, image, and video content
• Design posts to sustain readers’ curiosity and create buzz around new products
• Stay up to date with changes and trends in all social platforms ensuring maximum effectiveness
• Facilitate online conversations with customers and respond to queries in a timely manner
• Report on online reviews and feedback from customers and followers
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Create and proof all social media materials to ensure accuracy prior to deployment
• Design and customization of social media channels
• Monitor trends in Social Media tools, applications, channels, design and strategy
• Provide analytics and reporting to management on web traffic and improvement
• Attend company events for social media and website material
• Act as business lead on various initiatives around website, mobile app, and portals
• Manage and communicate with vendors as necessary
• Create presentations for Marketing Department and other departments as needed. Marketing Department presentation include, but not limited to: AAB, NAOH, District Meetings

SUPERVISORY RESPONSIBILITIES

No supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Bachelor’s Degree in Marketing, Communications, Advertising, or another related field preferred

3-5 years of Marketing, Advertising, Communications, or other similar experience preferred

Expertise in multiple social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, etc and other up and coming social media channels

Experience managing messaging and content on a company website, preferred

In-depth knowledge of SEO, keyword research and Google Analytics

Ability to create and deliver creative content (text, image, and video)

Ability to grasp future trends in digital technologies and act proactively

Excellent written communication skills with experience in writing social media content

Multitasking and analytical skills

Solid organizational skills

Proficient with MS PowerPoint, Excel, Word, PowerPoint, and Publisher

Proficient in Canva, iMovie, or other photo, video, and content editors

Proficient in Adobe Creative Suit, including but not limited to Photoshop, InDesign, PageMaker, Illustrator, Dreamweaver, and Adobe Professional

Project and Vendor Management experience preferred

Experience with HTML/Sitefinity preferred

LANGUAGE SKILLS

Excellent verbal and written communication skills.  The individual must be able to effectively and clearly communicate with customers, departmental and company personnel via telephone, fax, e-mail, one-on-one dialogue in a professional manner.

REASONING ABILITY

Ability to apply common sense understanding to interpret instructions furnished in written or oral format.  Ability to deal with problems involving variables in standardized situations.  Ability to apply independent judgment to properly evaluate and analyze problems for recommended actions or final decision.

CERTIFICATES, LICENSES, REGISTRATIONS

Course work and seminar work are encouraged.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employees are required to sit at a workstation to perform various PC functions and to process paperwork.  Employee may be required to devote time to telephone communication.

While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee frequently is required to use hands to finger, handle, or feel.  The employee is occasionally required to stand, walk, and reach with hands and arms.

Employee will travel to events on occasion.  This may require extended periods of time sitting in a vehicle, walking, and/or standing.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The Marketing Specialist will be assigned a cubicle workstation or other individual work area.  The work area has the necessary equipment to perform the position duties including personal computer, telephone, file space, and needed worktable space.

The environment is reasonably quiet with needed interaction between other departmental employees.  Moderate noise levels from telephone calls should be expected.