What are the responsibilities and job description for the Director of Growth Marketing position at Western States Lodging & Management?
Are you a dynamic leader ready to shape the future of a growing organization? Join Western States Lodging & Management as our full-time Director of Growth Marketing! We're seeking a passionate, innovative leader to build and execute marketing strategies across our diverse business lines, including hospitality, senior living, multi-family housing, and real estate.
Along with competitive pay, we offer a comprehensive benefits package, including 401(k), health, dental, and employee rates at 40 hotels managed by WSLM, with locations ranging from Minnesota to Hawaii. This role is hybrid or remote, with occasional on-site responsibilities.
THE INS AND OUTS OF THE ROLE
Work Schedule & Location: This full-time position works Monday to Friday, with the flexibility to work remotely or in a hybrid capacity.
Occasional on-site responsibilities are required in South Jordan, UT.
Your Typical Day: As the Director of Growth Marketing, your day will be filled with high-impact, fast-paced work. You'll oversee a creative team, develop innovative, data-driven campaigns, and collaborate with senior leadership to align marketing strategies with business growth goals. You'll guide our brand's messaging and social media strategies, track campaign performance, and foster relationships with key internal and external stakeholders.
You'll also be at the forefront of digital transformation, implementing AI and automation to streamline marketing operations and elevate WSLM's presence across multiple industries.
The Minimum Requirements to Be Considered:
- 10 years of progressive marketing experience, with a focus on digital marketing, creative services, and campaign management.
- Proven success leading high-performing teams and working cross-functionally with senior executives.
- Experience managing multiple projects, from strategy development to execution, in a fast-paced environment.
- Strong skills in demand generation, data analysis, and KPIs to drive marketing performance.
- Bachelor's degree in marketing, advertising, or a related field (MBA preferred).
- Availability for remote or hybrid work with periodic on-site responsibilities at WSLM's South Jordan, UT office.
- Experience working in a marketing agency with multiple accounts is preferred.
JOIN OUR TEAM AS OUR DIRECTOR OF GROWTH MARKETING!
Western States Lodging & Management was founded on the moral principles and traditional family values we learned growing up. We develop, build, and manage hotels, senior living communities, multi-family housing, and conference centers. Beneath all that brick and mortar is our cornerstone - rock-solid relationships.
Following our "personal touch" philosophy, our associates strive to make meaningful connections with each other, our customers, and our business partners. We entrust only the most dependable, dedicated, and trustworthy individuals with the care of our clients. Our company is very family-oriented! Each employee feels like an integral part of the team. We pride ourselves on providing each team member with competitive compensation, generous benefits, and a supportive work environment!
If you thrive in organized chaos and want to be a key player in a company with a mission of service and growth, this is your chance to make an impact! You'll lead with purpose and see the direct results of your efforts in driving business growth and enhancing customer experiences.