What are the responsibilities and job description for the Advertising Account Executive – Multicultural Sales position at Western Union?
Advertising Account Executive – Multicultural Sales : Miami, FL or New York, NY
Are you ready to accelerate your career with a global leader in financial services? Are you energized by developing leads into new clients? Do you have a passion for diverse audiences? Be part of a fast-growing media network that values innovation and diversity. As we continue to expand our commerce media network, we’re looking for a dynamic Multicultural Sales Advertising Account Executive to drive revenue growth and build strategic partnerships with brands, agencies, and media buyers focused on Hispanic and multicultural audiences.
Western Union powers your pursuit.
In this role, you will be responsible for securing new advertising partners, managing key relationships, and developing customized digital media campaigns for Hispanic and multicultural brands and agencies. This role requires a deep understanding of Hispanic and multicultural marketing, a strong digital media sales acumen, and the ability to create comprehensive media strategies across multiple channels. Experience and knowledge of the LATCA media market would be a plus as we expand into those corridors. Collaborating with internal teams, the Multicultural Advertising Account Executive will craft proposals, respond to media briefs, and drive advertising revenue across Onsite Display, Offsite Audience Extension, and Digital Out-of-Home. A passion for working with multicultural brands and a proven track record of successfully executing integrated, cross-platform campaigns is a must.
Role Responsibilities
Business Development & Sales
- Prospect, pitch, and secure partnerships with brands, agencies, and resellers targeting multicultural and Hispanic audiences.
- Develop and execute a sales strategy to grow revenue across Onsite, Offsite, and DOOH advertising solutions.
- Identify market opportunities and position Western Union Media Network as the go-to solution for multicultural digital media campaigns.
- Meet management-established monthly, quarterly, and annual sales quotas.
Account Management & Relationship Building
Campaign Development & Execution
Role Requirements
Salary
The annual gross base salary range is $110,000.00 – $145,000.00 USD per year. This role is also eligible to receive commission that aligns with individual performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United States – Specific Benefits Include
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.
Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania : Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
Salary : $110,000 - $145,000
