What are the responsibilities and job description for the Product Research Senior Analyst position at Westfield?
LI-DNI
- Supports a diverse team of internal employees and external partners in uncovering human-centered insights, and skillfully translates these insights into meaningful opportunities for new products.
- Assists with qualitative and quantitative ethnographic research to uncover the most critical unmet needs and uncertainties affecting business owners and their operations.
- Aids in the synthesis of research activities to generate insights and opportunity areas to inspire the design of new digital, data-driven product concepts.
- Develops scalable and flexible data reporting and analysis solutions to fulfill the needs of the team and analyses financial markets and consumer needs for development of key business opportunities and products.
- Uses research and analysis to update various competition and trend reports provided to product design and management within division and company.
- Conducts the research, analysis, and documentation of marketplace, consumer, and business opportunities in support of new product concepts or enhancements.
- Works with the product managers in phases of market research involving information derived from data processing.
- Extracts and processes data from various sources to analyze trends, identify / understand key drivers and monitor results against expectations.
- Develops and evaluates expected business impacts due to planned initiatives and monitors / reports on initiative performance against those expectations.
- Conducts competitor analysis and market research including pulling and extracting relevant data from competitor rate filings and / or industry publications, identifying opportunities to improve Westfield's product offering / segmentation.
Qualifications
Location
Hybrid defined as three or more days per week in the office.
Behavioral Competencies
