Digital Strategy Manager

Company Description

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Job Description

The Digital Strategy Manager is responsible for devising and executing online marketing strategies that align with business goals. They will have to manage those campaigns and report on their success using identified metrics and methods of the department. In addition to managing campaigns, they will need to analyze market trends and collaborate with internal departments to create cohesive digital experiences. The ideal candidate will leverage creativity, analytical thinking, and technical expertise to ensure all digital efforts are integrated and aligned with the top level objectives of the digital marketing department. This is a hands-on job that will require the ability to act quickly to capitalize on emerging trends. trends and changes in the evolving digital marketing landscape to maintain the company's competitive edge.

Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic
  
  

Essential Duties And Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Analyze and report on digital campaign performance.
• Monitor and contextualize campaigns within current booking reports.
• Collaborate with creative teams to create engaging content.
• Train into and become an expert user of custom internally owned media tools.
• Conduct market research to identify opportunities to grow engagement and meet identified goals.
• Interface with the Paid Advertising team to optimize digital advertising campaigns.
• Monitor trends and emerging technologies in the digital space.
• Coordinate with SEO specialists to enhance campaign and website visibility.
• Ideate original campaign ideas and execute them.
• Ability to draft and edit supporting copy with the guidance of the copywriting team and SEO best practices.
• Research keywords and trends to identify opportunities for marketing campaigns.
• Carrying forward existing initiatives and adapting them to modern tools and evolving audiences.
• Ensuring compliance with legal and ethical guidelines in the digital advertising space.
• Other duties as assigned.
  
  

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Experience And Education

• 3-5 years of experience in digital marketing or related fields.
• 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education.
  
  

Skills/Knowledge

• Proficiency with Microsoft Office suite of tools (Word, Outlook, Excel).
• Proficiency with Google tools, including Google Sheets and Google Docs.
• Proficiency with LLM and image generation tools for ideation and asset drafts.
• Strong analytical and problem-solving skills.
• Adaptable to changing market conditions.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Ability to decisively select a direction and execute to achieve multiple objectives.
• Strong project management and organizational skills.
• Experience with SEO and SEM techniques.
• Ability to innovate creatively with existing organizational toolsets.
• Proficiency in HTML and CSS is a plus.
• Multilingual skills are a plus.
• Hotel/Travel industry experience is a plus.
  
  

Additional Information

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
• Advancement & development opportunities
• Community Involvement Programs
  
  

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.