Social Media Influencer Manager

Company Description

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Job Description

We’re looking for an experienced Social Media Influencer Manager to lead and oversee our influencer initiatives across all Westgate Resorts properties. In this role, you’ll manage influencer partnerships, coordinate and execute influencer trips, and collaborate with our teams to create visually stunning and highly shareable moments that inspire guests to capture and share their experiences. Your mission? To ensure every guest feels compelled to take out their phone and showcase their unforgettable Westgate stay.

To succeed in this role, you should be deeply social media savvy, with a strong understanding of influencer marketing, viral content, and emerging trends. You have a creative vision that allows you to see beyond the ordinary, imagining unique and engaging experiences that encourage guests and influencers alike to share their moments online. At the same time, you are highly organized and detail-oriented, capable of juggling multiple influencer campaigns and FAM trips with efficiency and precision.

Strong relationship-building skills are essential, as you’ll be working closely with influencers, content creators, and internal teams to ensure alignment with brand goals. A passion for hospitality and travel will also set you apart, as you’ll be immersed in shaping experiences that leave a lasting impression on guests while helping Westgate’s properties become must-share destinations. If you have a passion for digital storytelling, experience-driven content, and creating moments that inspire, we want to hear from you!

Essential Duties and Responsibilities

• Manage Influencer Partnerships: Oversee the full lifecycle of influencer collaborations, including outreach, contract negotiations, content approvals, and performance tracking to ensure maximum engagement and ROI.
• Cultivate Strong Relationships: Develop and maintain meaningful relationships with influencers, content creators, and brand ambassadors to foster long-term partnerships that align with Westgate’s brand identity and goals.
• Curate & Execute FAM Trips: Plan and coordinate influencer trips, ensuring influencers experience tailored, high-impact moments that drive organic social media exposure. Accompany influencers on property visits to facilitate content creation and ensure a seamless experience.
• Enhance On-Property Visual Appeal: Visit Westgate properties to assess and recommend unique, visually striking installations and interactive elements that encourage social sharing. Work closely with design and property teams to implement creative, unconventional experiences—from optical illusions to immersive photo ops—that inspire guest-generated content.
• Monitor & Adapt to Trends: Identify emerging trends in social media and influencer marketing to keep Westgate at the forefront of visual storytelling. Ensure our properties remain highly shareable destinations that resonate with today’s digital audience.
• Influencer & PR Support: Provide tactical support for press and influencer trips, including coordinating reservations, tracking inventory, distributing tracking links, and curating VIP guest gifts to enhance their experience.
• Integrate Influencer Strategy with Social Media: Identify opportunities to incorporate influencers into the broader social strategy, ensuring their content complements ongoing marketing initiatives. Manage influencer-generated content across platforms by engaging with direct messages, comments, tagged posts, and mentions to maintain strong audience connections.
• Content Management & Performance Analysis: Organize, track, and analyze influencer-generated media, ensuring all deliverables meet brand standards. Distribute discount codes and tracking links while providing strategic feedback to optimize content effectiveness. Regularly monitor influencer-driven performance metrics and leverage insights to refine future campaigns. This role will also utilize a hands-on approach by directly posting to major social media profiles and sites to ensure timely, on-brand content execution and engagement.
• UGC Strategy & Platform Ownership: Own and execute the user-generated content (UGC) strategy across all Westgate Resorts properties. Optimize the Flip.to Photo Advocacy platform for all contests and UGC initiatives, taking complete ownership of its management, content curation, and strategic integration into broader marketing efforts.
• Drive Innovation & Cross-Team Collaboration: Advocate for new ways to expand and enhance influencer marketing initiatives. Partner with internal teams to maximize the value of influencer-generated assets across multiple marketing channels.
• Report & Measure Success: Monitor campaign effectiveness and compile detailed analytics reports, tracking influencer-driven KPIs to inform strategy and demonstrate impact.
• Creative Brand Representation: Serve as both the voice of the brand and a liaison to influencers, ensuring all content is authentic, engaging, and aligned with Westgate’s storytelling vision.
• Additional Responsibilities: Support other marketing and influencer initiatives as needed to contribute to the team’s overall success.

Qualifications

• Experience & Expertise: Minimum 3 years of experience in influencer marketing, social media management, public relations, or digital content strategy, preferably within an agency or in-house marketing team.
• Social Media & Influencer Knowledge: Deep understanding of influencer marketing, viral content trends, and platform-specific best practices across Instagram, TikTok, YouTube, and emerging social channels. Proven ability to identify, build, and manage strong influencer relationships.
• Creativity & Innovation: Strong creative vision with the ability to conceptualize unique, engaging, and shareable experiences that enhance Westgate’s brand presence. Experience in curating visually compelling content and interactive installations is a plus.
• Content Strategy & Performance Analysis: Experience in managing influencer-generated content, including tracking deliverables, distributing discount codes and tracking links, and analyzing campaign performance using metrics and reporting tools.
• Organizational & Project Management Skills: Ability to juggle multiple influencer campaigns, FAM trips, and social initiatives simultaneously while maintaining a high level of organization, attention to detail, and efficiency. Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
• Collaboration & Communication: Strong interpersonal and relationship-building skills to effectively work with influencers, content creators, internal teams, and leadership. Comfortable navigating cross-functional teams and collaborating with PR, design, marketing, and property teams to execute high-impact campaigns.
• Adaptability & Problem-Solving: Thrives in a fast-paced, dynamic environment, adapting to changes in trends, strategy, and business needs. Solution-oriented with a go-getter mentality—willing to think outside the box, take initiative, and push for innovative ideas.
• Professionalism & Resilience: Ability to take feedback constructively, work through challenges, and remain focused on results. Thick-skinned, adaptable, and committed to continuous improvement.
• Travel & Flexibility: Willingness to travel to Westgate properties as needed to support influencer trips, content shoots, and property activations. Ability to work flexible hours, including evenings and weekends when required for events.
• Additional Responsibilities: Willingness to take on other duties as needed to support the success of Westgate Resorts’ influencer marketing and social media initiatives.

This role is ideal for someone who is strategic, creative, and passionate about digital storytelling, with a drive to make Westgate Resorts a leader in experiential and influencer-driven hospitality marketing.

Experience

• Minimum 3 years of experience in influencer marketing, social media management, public relations, or digital content strategy, preferably within an agency or in-house marketing team.

Technical Skills

• Social Media Platform Expertise – Deep understanding of Instagram, TikTok, YouTube, Facebook, and emerging platforms, including their algorithms, engagement best practices, and content trends.
• Influencer Marketing Tools & Platforms – Experience using platforms like Aspire, Traackr, CreatorIQ, or GRIN for influencer discovery, campaign management, and performance tracking.
• Content & Social Media Analytics – Proficiency in using tools like Google Analytics, Sprout Social, Hootsuite, Later, or Meta Business Suite to track influencer performance, engagement metrics, and campaign ROI.
• Photo & Video Curation – Ability to assess high-quality influencer content, provide constructive feedback, and curate visuals that align with Westgate’s brand identity and storytelling vision

Skills/Knowledge

• Skilled in identifying, negotiating, and maintaining long-term partnerships with influencers and content creators.
• Strong understanding of emerging social media trends and the ability to translate them into impactful influencer campaigns.
• Proficiency in analyzing influencer content metrics and using data insights to optimize future campaigns.
• Capable of managing multiple influencer collaborations, FAM trips, and content initiatives simultaneously while meeting deadlines.
• Ability to curate and guide influencer-generated content that aligns with Westgate’s brand identity and inspires social sharing.
• Experience handling influencer contracts, negotiating deliverables, and managing campaign budgets effectively.

Travel Requirements

• Limited travel required. Approximately 25% of time

Physical Demands
While performing the duties related to this position, the team member will regularly visit construction sites. The team member must occasionally lift and/or move up to 10 pounds.

Language Skills
Ability to interpret and analyze information and respond to questions from groups of managers, clients, customers, and the general public; and have a working knowledge of customer service and strong phone skills. Spanish and Portuguese is a plus.

Additional Information

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.