What are the responsibilities and job description for the Marketing Assistant position at Westgate Skilled Nursing and Memory Care?
Job Overview
We are seeking a dynamic and experienced Director of Marketing to drive our company's growth. The ideal candidate will possess a deep understanding of various marketing strategies, including digital marketing, development of interpersonal relationships throughout the community, and fostering patient and family rapport. This role requires a creative thinker with strong communication skills who can effectively manage admission requirements, patient and family involvement, and staff correspondence while remaining empathetic to the direct needs of the patients at hand.
Duties
- Develop and implement comprehensive marketing strategies to increase our company awareness and drive patient engagement.
- Continued development of recognition within the community of the facility and all facets of care that are offered.
- Implementation and understanding of the 5 P's of healthcare marketing: Physicians, Patients, Payers, Policymakers, and Professionals.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or previous experience in a related field preferred
- Exceptional communication skills with the ability to present ideas clearly and persuasively.
- Strong leadership abilities with experience in managing diverse patients, family, and staff effectively.
Job Type: Full-time
Pay: From $40,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
Salary : $40,000