What are the responsibilities and job description for the Brand Identity Manager position at Westminster Theological Seminary?
About Our Brand
Our brand identity reflects our commitment to excellence, innovation, and creativity. We are looking for a talented Graphic Designer to help us elevate our visual presence and engage our target audience.
Responsibilities
- Develop and implement a comprehensive visual brand strategy that enhances our organization's image and reputation
- Create high-quality visual content, including digital ads, web banners, brochures, mailers, flyers, email templates, social media content, animated GIFs, video illustrations/animations, and other relevant materials
- Collaborate with internal stakeholders to ensure seamless integration of visual content across all marketing channels
- Stay ahead of industry trends and best practices in graphic design, continuously refining our visual brand strategy to optimize results
- Evaluate and refine our visual content based on performance data and customer feedback
Requirements
- Professional graphic design experience required. Prior experience in generating design materials for digital marketing purposes preferred
- Extensive knowledge of Adobe Creative Suite (required: Illustrator, Photoshop, After Effects)
- The ability to manage multiple projects simultaneously and consistently meet deadlines
- Comfort developing print and digital collateral for use across a variety of channels
- A natural design style that lends itself to our brand guidelines, and limited need for coaching to maintain and expand this look across various mediums
- A proactive nature and creative mindset
- Familiarity with the audiences of and content produced for Christian organizations such as Bible Project, Ligonier, Desiring God, and The Gospel Coalition a plus
- Applicant must provide their portfolio and/or examples of prior work with their resume and job application. Please include a link to your website if you have one
