What are the responsibilities and job description for the Westside Habitats is hiring: Marketing & Advertising Specialist - Multifamily in position at Westside Habitats?
Job Description
Job Description
Westside Habitats is growing, and we are in search of a marketing and advertising specialist to join our dynamic team!
About Us
We are a vibrant multifamily property management firm with locations across Southern California. We are proud of our inclusive, make-it-happen culture, where we :
Listen to our associates, recognize them, and give them room to grow
Invest in our associates to help them become the best version of themselves
Approach every important decision with our associates in mind
Celebrate our associates’ successes and encourage them to raise the bar even higher
Summary of Responsibilities
The marketing & advertising specialist is responsible for executing property-specific marketing plans and promoting and implementing marketing-supported products and services to help properties generate leads, leases and grow occupancy. This role ensures that marketing products and services are correctly implemented and utilized. The marketing specialist is the liaison between properties and marketing management to resolve implementation issues and promote company guidelines and procedures.
Key Responsibilities
Partner with leasing and operation managers to develop and implement strategic initiatives that generate optimum traffic and leasing performance for assigned properties
Track and organize advertisements with paid partnerships
Ensure each advertisement for every unit listed on the market has accurate information and is correctly feeding to partner sites
Execute marketing tactics and strategies and identify opportunities for refinement and improvement
Schedule, upload, and organize digital assets from varying media providers
Provide guidance, support, and advertising assistance to leasing teams and ensure that marketing efforts are being managed and completed
Monitor project timelines and engage with key personnel to ensure that projects are completed timely and according to quality standards
Serve as the marketing liaison between properties and leasing teams
Coordinate ordering and installation of new field signage and physical marketing materials on / at the properties
Track KPI’s for specific marketing activities at assigned properties and make recommendations for marketing metric improvements
Perform other duties as assigned
Marketing Strategy and Execution
Develop and execute comprehensive marketing strategies tailored to the property management / multi-family sectors.
Oversee daily the creation, management, and posting of content for social media, websites, email campaigns, and other digital platforms.
Analyze market trends to identify growth opportunities and adjust strategies accordingly.
Manage cost-effective marketing initiatives that yield high ROI.
Maintain consistent branding across all marketing materials and communications.
Lead Generation and Management
Implement innovative lead generation strategies to drive qualified leads for the leasing teams.
Monitor, analyze, and optimize lead flow to ensure steady growth in business opportunities through unit advertisements.
Work closely with management and leasing teams to align marketing efforts with lead conversion goals.
Utilize CRM (Appfolio) and analytics tools to track and manage leads effectively.
Team Leadership and Collaboration
Foster a culture of creativity, accountability, and excellence.
Collaborate with leadership teams across the different departments to align marketing initiatives with business goals.
Partner with technology providers to ensure marketing efforts leverage the latest tools and innovations.
Performance Measurement
Establish KPIs for marketing campaigns and initiatives, regularly reporting on progress and outcomes.
Conduct A / B testing and other experiments to refine strategies and improve performance.
Stay informed of industry trends and competitor activity to maintain a competitive edge.
Qualifications
Education and Experience
Bachelor’s degree in marketing, business administration, communication or a related field preferred.
Knowledge of CRM AppFolio a plus
One year of experience in marketing and / or multi family preferred.
Proven experience in the real property management at some level is preferred.
Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field preferred
Skills and Competencies
Expertise in digital marketing, including SEO, social media, and email campaigns.
Strong understanding of lead generation and advertising techniques
Exceptional project management and organizational skills.
Excellent communication and interpersonal skills
Analytical mindset with proficiency in data analysis tools and reporting.
Ability to work collaboratively across multiple departments and manage competing priorities.
Proven track record of delivering projects and assignments at or beyond expectations, and timely
Broad understanding of effective marketing tactics and strategies in branding – print and digital realms
Knowledge of advertising options and when to consider each option for strategic communication efforts
Flexible and adaptable, with a strong ability to pivot quickly when the need arises
Able to manage numerous projects at the same time in fast-paced environment, while retaining accuracy and attention to detail
Intermediate to advanced level knowledge with Microsoft Office Suite including Outlook, Word, and Excel
Intermediate knowledge of SEO / SEM
Intermediate knowledge of Adobe Suite (Acrobat, Illustrator, Photoshop) or other image designing software
Strong organizational and analytical skills
Outgoing personality and comfortable engaging with others individually or in groups
Passionate about using technology to create efficiencies and generate ROI
Ability to work independently and prioritize effectively in a fast-paced environment
Excellent written and verbal communication skills
Exceptional project management skills are preferred
Strong understanding of property management industry trends, issues, and emerging technology
Excellent customer service and interpersonal skills with the ability to relate to others
Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting
Positive demeanor, voracious appetite to learn new things, and excellent professional judgment
Required to complete and successfully pass the Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned.
Must have strong leadership ability including effective decision-making and the ability to multitask
Why Join Us?
Be a key player in growing, innovative companies with opportunities for career advancement.
Lead impactful projects that directly influence business success.
Enjoy a collaborative, supportive work environment with access to the latest tools and resources.
Keep a pulse on the job market with advanced job matching technology.
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