Marketing Coordinator

Job Summary

We are seeking a creative and results-driven Marketing Specialist to manage and execute marketing efforts across multiple channels, including social media, email marketing, print advertising, in-store promotions, and referral programs. This role is ideal for someone who thrives in a small business environment and is eager to grow brand awareness, engage customers, and drive walk in traffic.

Key Responsibilities1. Social Media Management (Facebook & Instagram)

• Develop and implement a content calendar for Facebook and Instagram.
• Create engaging posts, including graphics, videos, and stories.
• Monitor and respond to comments, messages, and customer interactions.
• Run paid social media ads to increase reach and engagement.
• Analyze performance metrics and adjust strategies accordingly.

2. Email Marketing

• Create and schedule weekly/monthly email campaigns to engage customers.
• Write compelling email copy and design eye-catching templates.
• Segment email lists for personalized promotions.
• Monitor open rates, click-through rates, and optimize for better results.

3. Print Advertising & In-Store Marketing

• Design and coordinate flyers, posters, banners, and brochures for promotions.
• Work with printing vendors to ensure high-quality marketing materials.
• Implement in-store promotions, such as discounts, seasonal campaigns, and product highlights.

4. Referral Program Management

• Develop and maintain a customer referral program to boost word-of-mouth marketing.
• Promote the program through social media, email, and in-store signage.
• Track performance and provide incentives for successful referrals.

5. General Marketing Support

• Assist with event planning and promotions.
• Stay updated on industry trends and competitor marketing strategies.
• Work within a marketing budget to maximize ROI.
• Attend events within our industry to raise awareness.
• Mange company website and update on regular bases.

Qualifications & Skills

• 4-7 years of experience in digital marketing, social media management, or a related field.
• Proficiency in Facebook Business Manager, Instagram, and email marketing platforms (Mailchimp, etc.).
• Experience with Canva, Adobe Photoshop, or similar design tools.
• Basic knowledge of paid ads, analytics, and reporting tools.
• Strong writing and communication skills.
• Ability to work independently and adapt to a fast-paced small business environment.

Preferred Qualifications

• Experience in retail marketing.
• Knowledge of Google Ads and SEO best practices.
• Familiarity with loyalty and referral program software.

Compensation & Benefits

• Competitive salary based on experience starting @ $90,000
• Potential for bonuses based on marketing performance.
• Paid vacation and personal time off.

Job Types: Full-time, Contract

Pay: From $90,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Roswell, GA 30076 (Required)

Work Location: In person

Salary : $90,000