What are the responsibilities and job description for the Revenue Marketing Manager, Corporate Payments position at WEX Inc?
About the Team / Role
This role is responsible for assisting in the development and driving forward the strategic demand generation and growth marketing plans and initiatives contributing to the overall growth of WEX’s Corporate Payments line of business. This position requires strong B2B demand-generation marketing experience and a proven ability to lead and collaborate with core business and marketing stakeholders. You will have the opportunity to build and drive a demand generation and growth marketing strategy alongside a tactical execution plan that leverages your demand and lead generation experience. This includes funnel pipeline management, strategic thinking, campaign strategy development, and execution across multi-channel marketing programs, marketing effectiveness measurement mapped to business goals, audience segmentation building, marketing communications, relationship and project management, creativity and strong work ethic skills. This role is ideal for someone who is versed in the B2B marketing landscape, has a strong performance track record of demand generation and growth marketing strategy and execution, and is passionate about revenue growth and data to optimize performance and investment.
Demand Gen experience with industries in : FinTech, Payments, Finance, and SaaS are highly desirable.
How you'll make an impact
Build the annual strategic marketing plan starting with awareness & interest campaigns designed to drive quality leads, pipeline creation, and revenue from marketing-sourced opportunities
Create and develop demand and lead generation activities, conversion programs, lead nurture and acceleration programs that provide measurable improvement in top-line and bottom-line growth
Cultivate and manage relationships with key business executives and stakeholders including accountability for marketing performance against business goals and targets
Responsibility for reducing broad product concepts and business strategies into a structured demand and lead gen program
Oversee campaign strategies and tactics with a focus on crafting and executing multi-channel marketing programs, tracking and reporting on the results, and pivoting where needed
Pipeline ownership and management, driving YOY pipeline growth for all marketing-sourced opportunities
Build lists and audience segmentation for database marketing team based on product / product marketing-provided guidelines
Responsibility for all multi-channel marketing strategies and tactics in partnership w / channel owner for owned audiences
Sales communication / frontline readiness for campaigns and programs, ensuring sales knows how to follow up with every marketing-sourced lead
Responsibility for the deployment and execution of concurrent multi-channel campaigns required to hit annual sales targets mapped to the annual operating plan
Ensure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense management
Review and evaluate market response, identify and act on market trends, campaign performance, cost to acquire, and return on investment to guide program strategy, budget investment, and related course corrections as needed
Proactively identify and resolve issues that could jeopardize agreed-upon deliverables and / or defined goals and objectives; manage risk related to changes in project scope or requirements
Additional responsibilities include, but not limited to : writing all short-form content needed to drive demand through various channels (digital, email, sales blitzes, landing page content, ABM, 3rd party advertising, etc.), multi-channel asset creation, weekly / monthly campaign performance reporting, event marketing strategy (in partnership w / event marketing team)
Experience you’ll bring
Bachelor’s degree in Business, marketing or related field
Minimum 3-7 years of marketing experience in B2B environment
Solid grasp of and demonstrated success in B2B marketing and demand / lead generation methodologies
Strong, proven experience in developing effective marketing strategies and tactics aligned to a full funnel demand and lead generation approach including digital / direct marketing, account-based marketing, third-party advertising, event / media marketing, out-of-home advertising, etc.
Strong demand gen / lead gen pipeline management skills
Excellent business judgment and the ability to recognize business implications of data. Strong quantitative skills and ability to synthesize disparate data required.
Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervision
Demonstrated success managing multiple complex projects with limited supervision
Understanding of sales funnel models, and has ability to evaluate, and recommend marketing tactics to support initiatives
Strategic thinker who can use resources efficiently and effectively to execute plan
Strong interpersonal skills and ability to communicate effectively with business partners and all levels of the organization
Strong presentation skills
Strong executive presence and the ability to influence without authority
Gain support for ideas in formal and informal settings
Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency—while not being quickly frustrated or easily flustered
Ability to manage and handle ambiguity
Strong organizational skills
Excellent organizational and project management skills
Ability to translate customer and market needs into effective marketing programs
Relationship and team building skills
Personal credibility in one-on-one, team and public forums
Sound diplomatic and negotiating skills
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range : $79,000.00 - $105,000.00
Salary : $79,000 - $105,000
