What are the responsibilities and job description for the Sr. Product Marketing Manager, Mobility position at WEX Inc.?
Sr. Product Marketing Manager, Mobility
Sr. Product Marketing Manager, Mobility
Location :
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Remote, with a requirement to reside within 30 miles of one of the following locations : Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
Sr Product Marketing Manager - Mobility
WEX is an innovative payments and technology company leading the way in a rapidly changing environment. Our goal is to simplify the business of running a business for our customers and free them to spend more time, with less worry, on the things they love. We are on a journey to build a unified, world-class user experience across our products and services and leverage customer-driven innovation to power our growth and strategic initiatives.
As we lean into our mission to “simplify the business of running a business,” WEX is looking to simplify and reimagine experiences, starting from the customer perspective. We are seeking a Senior Product Marketing Manager to lead the strategic positioning, go-to-market planning, and execution for WEX’s open loop card in the Mobility line of business, with a focus on rapid experimentation and learning, accelerated growth, adoption, and customer engagement.
About the Team :
As part of a high-performing and collaborative team, you are a visionary leader who thrives on crafting compelling narratives and delivering impactful go-to-market strategies. You are passionate about understanding customer needs and market dynamics and translating them into measurable outcomes. This role will be located in one of WEX’s US Hub locations.
Key Responsibilities
- Strategic Positioning : Craft compelling product messaging rooted in customer insights to boost acquisition, retention, and satisfaction.
- Go-to-Market Excellence : Create agile go-to-market strategies based on customer feedback and market testing, ensuring cross-team alignment for faster launches and stronger early adoption.
- Customer and Market Insights : Leverage qualitative and quantitative research to understand customer needs, guiding product development, messaging, and feature prioritization to enhance satisfaction and loyalty.
- Enablement for Success : Equip Sales and Customer Success teams with tools and assets that clearly demonstrate product value, driving customer engagement and revenue growth.
- Demand Generation : Collaborate with Revenue Marketing on campaigns that educate, activate, and convert customers, fueling pipeline growth and accelerating value realization.
- Product Advocacy : Work closely with product teams to align on roadmaps, representing the customer's voice internally and the product externally to drive adoption and engagement.
- Seamless Collaboration : Facilitate strong connections across Product, Design, Engineering, Sales, and Marketing to enhance customer experiences and team efficiency.
- Performance Tracking : Define and measure success using metrics like adoption, engagement, and satisfaction to continuously improve marketing strategies and drive business growth.
Qualifications
Preferred Skills
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more.
WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status. WEX promotes a drug-free workplace.
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