What are the responsibilities and job description for the Business Insights & Growth Marketing Intern position at Weyco Group, Inc.?
Weyco Group, Inc., a Glendale based distributor of shoes, is seeking a full-time Business Insights & Growth Marketing Intern that will assist the marketing team manage their paid marketing channels & perform data analysis for the portfolio of Weyco Group websites. They are looking for someone who is curious, organized and thrives in a fast-paced environment. Communication skills are a must, as well as proven problem solving and analytical skills to perform data analyses. The Business Insights & Growth Marketing Intern will work directly with the Business Insights & Growth Marketing Associates, the Business Insights & Growth Marketing Manager and other marketing team members
Key components of the role:
· Analyze overall business and complete ad hoc requests to provide meaningful analysis and recommendations.
· Assist in paid marketing channel management and reporting
· Monthly Reporting Assistance
· Build new reports using MS Power BI
· Edit and maintain existing reports
· Assist in building visuals that summarize market trends
· Pricing and Competitor Analysis
· Learning new tools to help analyze data, visualize business trends and outline recommendations
About you:
· You’re interested in learning about the Weyco Group ecommerce business through a variety of channels and using data analysis to find, communicate and drive optimizations across the business
· You have excellent technical skills in Power BI or equivalent visualization and reporting software
· You must have excellent writing and communication skills, and enjoy communicating advanced topics in easy-to-understand ways to a variety of stakeholders
· You thrive when solving unstructured questions that require quantitative and qualitative analysis
· High energy, forward-thinking and collaborative individual who thrives in a multifaceted setting
Job Requirements
· Currently enrolled in a college/university (Business, Marketing or Statistics preferred)
· Essential skills and qualities:
o High level of proficiency in Microsoft Outlook, Office, Excel and Google Analytics
o Proficiency in Power BI and/or SQL preferred
o Excellent data visualization and verbal presentation communication
o Exceptional time-management skills
o Detail oriented personality
o Reliable organizational skills
o Proactive, positive, self-starter attitude
Candidates should send resume to:
Weyco Group, Inc.
333 W. Estabrook Blvd
Glendale, WI 53212
Attn: Human Resources
E-mail: hr@weycogroup.com
Fax: 414-908-1935