What are the responsibilities and job description for the Digital Account Executive position at WFMZ-TV?
WFMZ-TV is seeking a TV and Digital Account Executive to acquire, cultivate and advise clients while guiding them to their marketing goals and objectives. If you possess active listening skills and enjoy a fast paced industry, we would like to speak with you.
Your efforts will be concentrated on developing new clients and presenting TV and digital solutions that meet or exceed the objectives of the client through clear concise strategies and product offerings. Customer satisfaction will be at the forefront of all recommendations.
Responsibilities
- Create your own leads
- Make 30 to 100 phone calls per day
- Possess strong interpersonal communication skills. Must communicate effectively by telephone, in writing, client-facing and virtual presentations.
- Cultivate business and identify opportunities for revenue generation.
- Effectively translate TV and digital products and strategies to business owners and senior management
- Attend and complete scheduled trainings and sales meetings
- Work toward a complete understanding of all the WFMZ products
- Stay abreast of industry trends, offerings, products, and developments
- Maintain strong work ethic and possess ability to work independently
- Commitment to customer satisfaction
Requirements
- 3-5 years proven experience in Marketing, Advertising, Direct Sales or comparable position
- Possess effective business acumen
- Demonstrate strong market knowledge and insights
- Understanding of marketing and advertising
- Ability to multi-task and manage a variety of accounts across multiple industries
- Must demonstrate strong presentation skills
- Tools and discipline to work in a hybrid situation
Email your resume to sales@wfmz.com. Reference Job# Z462 in all correspondence. EOE.