What are the responsibilities and job description for the Paid Media Manager position at Whalar Group?
Job Title : Manager, Paid Media
Work Location : New York, NY (Hybrid)
Target Start Date
December 9, 2024 or Earlier Ideally.
Named one of WorkLife's 50 Best Places to Work and one of Fast Company's Most Innovative Companies, Whalar Group is a global creator company on a mission to liberate the creative voice.
Creators are at the heart of everything we do! We are a curious, diverse team of 300 individuals around the world who are passionate about the Creator Economy. Our proximity, understanding, and trust of creators evolved into a first-of-its-kind creator ecosystem. Under Whalar Group, there are six companies : Whalar, a global creator agency; Sixteenth, a global full-service, 360° creator and talent management company; Foam, a suite of AI tools, templates, and services; Moby Ventures, a creator-centric venture studio; Umi Games, a groundbreaking gaming studio; and The Lighthouse, an IRL campus for creators and their teams.
About the role :
We are seeking a dynamic Manager of Paid Media to support our paid social strategies, driving innovation and excellence across multiple platforms. The ideal candidate will have a background in media planning, campaign optimization and working with creators. This role requires a forward-thinking leader who is adept at working fast, across multiple teams and clients and thinking strategically.
Here's what you'll do day-to-day :
- Support on the creation and communication of paid social media strategies and campaigns, to both internal teams and external clients.
- Serve as the primary point of contact for some clients, managing client relationships and effectively addressing their needs.
- Support in responding to client briefs and building strategic approaches to drive business results.
- Launch paid amplification and targeting strategies across a variety of platforms, ensuring the use of the most effective ad products, targeting methods, and pricing models.
- Lead the implementation of creator integrations, allowlisting, leveraging the latest platform features to enhance campaign performance on META, TikTok, Snapchat, YouTube, LinkedIn.
- Strategically configure and optimize paid social campaigns, with the ability to manage and adjust budgets in real-time to maximize ROI.
- Maintain exceptional attention to detail while managing multiple campaigns across various categories and creative objectives, ensuring seamless execution and performance tracking.
- Utilize strong analytical skills to interpret large data sets, extracting meaningful insights to inform strategic decisions and optimize campaign outcomes. Present wrap reports to clients
- Stay at the forefront of paid social media developments, regularly presenting insights and trends to teams and incorporating these into strategic planning.
Here's what we're looking for :
This hybrid role, based in Hudson Yards, NY, offers flexibility and collaboration, allowing you to choose any three days a week to work from our vibrant office. Enjoy a collaborative environment with top-tier amenities, including beverages, snacks, and weekly happy hours, fostering productivity and camaraderie. This position combines the best of both worlds, offering the freedom to balance in-office interactions with remote flexibility.
The salary range for this role is $65,000 - $85,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and, ultimately budget approvals.
Our values :
At Whalar Group, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. Learn more .
Our benefits and perks :
Whalar Group provides flexible benefits and collaborative work environments and experiences so employees can work productively in a setting that best and uniquely suits their needs.
Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.
Salary : $65,000 - $85,000
