What are the responsibilities and job description for the Acquisition and Engagement Marketing Manager position at Wheaton College Massachusetts?
The Acquisition and Engagement Marketing Manager drives integrated digital marketing efforts to support enrollment across various college programs. This role partners with colleagues to manage email marketing, various digital communications (e.g. SMS), third party college search partners, and marketing analytics, ensuring prospective students move from awareness to enrollment.
- Manage marketing automation platform (Slate) ensuring compliance with best practices. Support platform integration with other marketing platforms (i.e. edu websites, college search platforms, social media, etc.).
- Develop and maintain analytics reports and dashboards on lead generation, marketing attribution, and program enrollment trends, to provide insight to key enrollment stakeholders and Marketing & Communications Division
- Use A/B tests, experiments, quantitative research, statistical analysis, testing, and modeling to improve and optimize conversion rates across a variety of owned and paid channels
- Lead the evaluation of customer insights and the strategies for data collection. Discover new paths for business growth through optimizing existing tactics or exploring new media.
- Write, edit, and optimize email, web and other enrollment marketing copy, ensuring compliance with best practices and consistency with Wheaton brand
- Serve as the marketing liaison to third party college search partnerships (e.g. Niche, Scior) to maximize reach for enrollment.
Minimum Qualifications:
- Experience with email marketing campaigns and CRMs.
- Strong analytical, writing, and optimization skills.
Preferred Qualifications:
- Ability to collaborate across teams and platforms.
Compensation and Benefits
To attract and retain the most talented individuals, Wheaton College maintains a flexible and competitive staff compensation and benefits program.
When determining and establishing hiring rates or recruitment ranges for a position, the College considers a number of factors including the budget for the position, the range of the grade, the external market for the position or similar positions, level and scope of responsibilities, required education, skills and relevant experience as well as internal equity. All salary offers must have the prior approval of the Office of Human Resources.
The anticipated hiring or recruitment range for this position is $68,000 – $72,000.
The salary for this position will be commensurate with the qualifications, education and experience.
When determining and establishing hiring rates or recruitment ranges for a position, the College considers a number of factors including the budget for the position, the range of the grade, the external market for the position or similar positions, level and scope of responsibilities, required education, skills and relevant experience as well as internal equity. All salary offers must have the prior approval of the Office of Human Resources.
The anticipated hiring or recruitment range for this position is $68,000 – $72,000.
The salary for this position will be commensurate with the qualifications, education and experience.
Physical Demands
ADA Statement:
Individuals must possess these knowledges, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
Eeo Statement
Wheaton College is an equal opportunity/affirmative action employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, veteran status, genetic information, or disability. In a continuing effort to maintain and enrich an intellectually diverse learning environment, the Department and the College actively encourages applications from women and members of underrepresented groups.
Wheaton’s core belief is that valuing diversity is pivotal to personal development, intellectual expansion, and societal equity. Our community is united by a shared dedication to equity and access that is essential to providing a transformative education in the Liberal Arts and Sciences.
Wheaton’s core belief is that valuing diversity is pivotal to personal development, intellectual expansion, and societal equity. Our community is united by a shared dedication to equity and access that is essential to providing a transformative education in the Liberal Arts and Sciences.
Posting Date:
03/21/2025
Closing Date:
Open Until Filled
No
Contact(s):
Office of Human Resources
Contact Phone/Extension:
508-286-8206
Contact Email:
careers@wheatoncollege.edu
Contact Fax
Special Instructions to Candidates:
The federal government and the state of Massachusetts have made the decision to end the COVID-19 public health emergency. Effective June 1, 2023, the college will no longer require COVID-19 vaccinations and boosters for members of our community. Rather, we strongly recommend that everyone stay up to date on their vaccinations, including boosters, as recommended by their health care provider.
While we will no longer require COVID-19 vaccinations, we strongly encourage members of our campus community to adhere to public health recommendations for vaccination to protect against COVID-19, as well as influenza and other diseases.
While we will no longer require COVID-19 vaccinations, we strongly encourage members of our campus community to adhere to public health recommendations for vaccination to protect against COVID-19, as well as influenza and other diseases.
Salary : $68,000 - $72,000
