What are the responsibilities and job description for the Senior Digital Strategy Manager position at Wheelhouse DMG?
Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every client we work with is focused on the same thing – creating business value. We do this by working in close partnership with our clients to gain a deep understanding of their businesses and then use data science, our team's deep expertise and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be.
We're known for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients. But we're equally known for a few things we also consider sacrosanct – and perhaps even more foundational to our success:
- The transparency and helpful spirit with which we do our work
- The way in which we quickly become full partners in client marketing initiatives
- The care and thoughtfulness that we show our clients
We are seeking a strategic visionary and results-driven Senior Digital Strategy Manager to join our Digital Strategy team!
The Digital Strategy team at Wheelhouse was founded in SEO and content strategy and is currently expanding into broader strategic support for our clients. More than simply growing organic search visibility, our team of Digital Strategists helps improve our clients' website experience across all channels, assists our Digital Advertising team with strategic landing page support and user testing, and is embracing the next phase of the consumer journey with the adoption of AI tools and the ever-changing search landscape.
The right applicant will be forward-thinking, willing to test new ideas and platforms, including novel AI applications, and eager to be a thought leader in the digital marketing industry.
Strategic Focus
As a Senior Digital Strategy Manager at Wheelhouse DMG, you will be the driving force behind our clients' digital success, acting as a strategic partner while ensuring flawless execution of search and content initiatives. Your role will be pivotal in:
- Leading and overseeing a portfolio of ongoing client retainers and projects
- Developing and implementing data-driven strategic initiatives that deliver meaningful business value
- Managing strategic initiatives for ongoing clients, speaking to constraints, blockers, and timelines
- Identifying and pursuing opportunities to recommend new avenues of support to existing clients in a helpful and thoughtful manner
- Mentoring colleagues through training and knowledge sharing activities
- Coordinating communication across the practice and company relating to clients' digital strategy
- Cultivating deep, multifaceted relationships with key stakeholders at client organizations, becoming their trusted advisor for strategic website initiatives.
Responsibilities
In this pivotal role, you will balance strategic leadership with hands-on management to ensure exceptional client outcomes:
- Lead and oversee a portfolio of ongoing client retainers and projects, handling ad-hoc work as needed
- Oversee SEO for a variety of clients, in partnership with others on the DS team and across the organization
- Develop and support content strategies for Organic Search and other non-paid channels.
- Support Digital Advertising team members with landing page strategy and testing recommendations.
- Identify and lead user testing opportunities to improve the website experience across paid and organic channels.
- Regularly monitor client performance, conduct audits, and participate in Quarterly Business Reviews (QBRs)
- Create a strategic narrative and articulate a story in client presentations
- Use qualitative and quantitative data to develop and support strategic recommendations
- Evaluate situations and determine when to push through blockers, pivot strategies, or escalate for additional support
- Research and stay up-to-date on SEO and content strategy trends and tactics
- Demonstrate thought leadership through blogging, internal training, public speaking, workshops, etc.
- Nurture and develop strong relationships with clients
- Communicate effectively across internal teams
While focusing on these strategic initiatives, you will also ensure the flawless execution of day-to-day activities, including:
- Producing strategic deliverables for clients and overseeing tactical website initiatives
- Ensuring tactics are executed correctly without errors
- Delivering outstanding work that meets or exceeds client expectations and Wheelhouse's quality standards
- Fostering a culture of continuous learning and knowledge sharing within the team
- Supporting Wheelhouse's service expansion in a changing digital environment, helping us stay ahead of the curve with digital trends, such as the adoption of AI tools like ChatGPT, Claude, and Google Gemini by consumers
Experience and Skills
- 5-8 years of experience in SEO, content strategy, and UX, with a proven track record of developing and executing strategic initiatives
- Exceptional strategic thinking and analytical skills, with the ability to translate complex business challenges into actionable digital strategies
- Executive presence with the ability to speak clearly and convincingly to the business value of strategic initiatives
- Deep expertise in search engine optimization, content strategy, and user experience
- Proficiency with Google Analytics, Google Search Console, , keyword research tools, and user testing platforms
- Experience using AI to optimize digital marketing workflows, uncover insights and ideally, to deliver tangible value to clients
- Strong leadership abilities, including experience mentoring team members
- Outstanding relationship-building skills, with a demonstrated ability to understand clients' business goals and cultivate strong personal connections
- Ability to balance high-level strategic thinking with attention to detail in day-to-day execution
- Excellent communication and presentation skills, with the ability to create compelling strategic narratives
- Healthcare marketing experience is a plus
- Agency experience is a plus
Wheelhouse DMG is a remote-first company, meaning the right candidate can live anywhere in the U.S.
Join our team and take your digital strategy career to the next level while making a significant impact for our clients!
Beyond Experience: About You
Your love of digital marketing runs deep. You've likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you're working to achieve. And your relentless focus on business performance consistently delivers exceptional results.
You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You're an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner.
You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed.
What Wheelhouse offers:
- A passionate, joyful, values-driven company culture with the flexibility to work remotely or from our beautiful, waterfront office in Seattle.
- An exciting, creative, and fast-paced atmosphere
- Competitive salary with semi-annual review processes
- Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents
- Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits
- Access to the Company's Employee Assistance Program
- Quarterly volunteering and donation match
- $50 monthly Fitness stipend
- $1000 annual education credit
- Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client
- Unlimited PTO
- Generous Company Holidays
- Monthly Mental Health Days for employees to rest and recharge
- 3 months of paid parental leave
- Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary
At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here -- but don't forget to apply!
Salary : $1,000
